Digiday

OCTOBER 19, 2022

In its second quarter financial filing this year, Interpublic Group (IPG) noted that the agency holding company, “experienced growth, driven in our domestic market by growth across all disciplines, most notably in our advertising and media businesses ….” It’s a futures market,” she said. 33% said clients have decreased budgets.

Agency 66

Agency Media Retail Entertainment 66

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. Barb Upgrades API to Include BVOD, SVOD and Video-Sharing Services Barb, the UK’s TV measurement body, has upgraded its API to include BVOD, SVOD and video-sharing services.

Media 52

Media Agency Advertising Machine Learning 52

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. LinkedIn is officially one of the best platforms for video marketing, and carousel ads attract 10X more clicks than sponsored static content.

Media 73

Media Advertising A/B Testing Education 73

VideoWeek

JUNE 10, 2022

Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Xandr, the advertising division of AT&T, has partnered with Altice Média, FranceTV Publicité, M6 Publicité and TF1 PUB to provide segmented advertising across the entire French market.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. Book My Free Marketing Consultation . No large company is able to succeed if they aren't able to penetrate the local markets.

SEO 98

SEO Conversion Education Audience 98

VideoWeek

SEPTEMBER 29, 2023

Mediapro, a Chinese/Spanish sports media startup, had previously bought the majority of major French football rights for a hefty sum, but subsequently missed payments, and agreed a deal with France’s football governing body to terminate the contract. These rights were then sold to Amazon at a massive discount.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

JANUARY 30, 2023

In this article, I will share some actionable tips for creating a variety of ChatGPT prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. Why Is ChatGPT a Powerful Tool for Marketers? Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing 59

Marketing SEO Food Pop-Up 59

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145