Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Monetize More

JUNE 20, 2023

This lets them deliver quality campaigns that target the right markets at the right times. AppLovin AppLovin’s main focus is to help app developers with their app marketing campaigns. They are a leading player in the market for providing mobile advertising solutions for advertisers and app developers alike.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Lemonads

SEPTEMBER 27, 2020

From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception. At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry. What Steps Can Stakeholders Take to Minimize Ad Fraud?

Advertising 52

Advertising Machine Learning GDPR CPL 52

Monetize More

SEPTEMBER 22, 2022

This lets them deliver quality campaigns that target the right markets at the right times. AppLovin’s main focus is to help app developers with their app marketing campaigns. They are a leading player in the market for providing mobile advertising solutions for advertisers and app developers alike.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 129

Marketing CPL Machine Learning CPC 129

Lemonads

JULY 14, 2020

As a matter of fact, 38% of digital media professionals see ad fraud as the biggest threat to the success of their marketing campaign in 2020, so having the right protection mechanisms in place can significantly increase your chances of success. Ad Fraud at a Glimpse: How Big is the Problem?

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. Data creates opportunities to optimize and personalize customer journeys, driving conversions and reducing churn. Accessing and managing high-quality data is the biggest challenge facing marketing organizations today. We’ll cover: What is data in marketing?

Marketing 114

Marketing CPL Conversion ROI 114