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Scaling local advertising with automation in the new media landscape by Fluency

Martech

For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.

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How B2B TikTok Lead Generation Drives 1.8x Better Results

Single Grain

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

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Luxury Visual Design Tactics to Elevate Brand Aesthetics

Single Grain

The luxury real estate sector exemplifies this approach, where properties featuring intentional minimalism with high-quality materials have experienced a 20% reduction in time on market and achieved sales prices 812% above comparable non-minimalist luxury listings. Digital Design Even luxury brands have an eye for digital design.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Measurable Performance and Attribution Unlike linear TV, where ad performance is based on estimates, OTT provides real-time analytics and concrete attribution. Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go.

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How AI and Voice Search Are Transforming the Future of SEO

Single Grain

Voice search optimization is becoming essential as 50% of all searches are expected to be voice-based by 2025, requiring content that answers specific questions using natural, conversational language. This shift toward conversational queries requires a rethinking of keyword strategies.

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How to Choose Between SEO vs Paid Ads for Maximum ROI

Single Grain

You create targeted ads and pay when users interact with them (typically through clicks or impressions). For example, both strategies aim to increase traffic and conversions. Think of SEO as real estate you own versus paid ads as property you rent. That said, the way these strategies achieve these goals differs.

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