YieldBird

NOVEMBER 10, 2023

Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Despite industry concerns about third-party cookie tracking and ID solutions, this holiday season emphasizes the value of a targeting strategy grounded in first-party data.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Digiday

DECEMBER 8, 2022

Gauging consumer attention with viewability and media quality metrics. Marketers are finding viewability metrics to be some of the most critical elements for measuring consumer attention levels. After all, if an ad isn’t meeting basic viewability standards, it will most likely not achieve high ROI.

Viewability 52

Viewability Cookies Audience ROI 52

Martech

MARCH 6, 2023

While cookies are going away, IP targeting is here to stay. Viewability Viewability refers to whether a viewer saw the ad. This factors into campaign success because if the ad is displayed but not seen, it cannot build awareness or create conversions. Remember, we’re at the top of the funnel!

Viewability 76

Viewability Conversion Rate Impressions Conversion 76

Martech

SEPTEMBER 20, 2023

The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments. The solution will not track the behavior of individuals but rather accounts, based primarily on IP addresses (cookies are not in play here). But pixels are nothing new.

Cookies 87

Cookies Viewability Audience Marketing 87

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.”

Viewability 52

Viewability Cookies Retail eCommerce 52

Martech

JULY 19, 2023

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page.

CPA 88

CPA Viewability Conversion Banner 88

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. If PAAPI is used correctly, it can be strengthened by the data from Topics API and other cookie-less standards.

Audience 52

Audience Cookies Ad Server Viewability 52

Ad Monsters

JUNE 23, 2022

At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. With the end of cookies, pubs need to consider that maybe attention metrics aren’t such a crazy idea afterall. Agency Loft (@Agency_Loft) June 23, 2022.

Ad Tech 82

Ad Tech Advertising Cookies Viewability 82

Ad Monsters

APRIL 5, 2024

We conduct thorough web interrogations using machine learning to scrutinize each publisher’s URL, gaining transparency into vendors, tools, beacons, pixels, and cookies. Conversely, the US generally allows data sharing unless refused. Our PCI serves as a compliance score. AB: The U.S.

GDPR 83

GDPR Impressions Machine Learning Viewability 83

Digiday

APRIL 6, 2023

Since sports fans are an unrivaled top-of-the-funnel audience in terms of scale and the emotion the live game evokes gives brands an unmatched way to connect, the question becomes: how can marketing teams get all the same benefits of traditional TV advertising, without breaking the bank, in a world without third-party cookie targeting?

Advertising 54

Advertising Cookies Viewability Audience 54

OpenX

AUGUST 8, 2023

Digital advertising demand is undergoing a perceptible shift: Increasingly, buyers are turning to SSPs such as OpenX to double-down on KPIs like audience, viewability, or conversion. Ecosystem-Wide Benefits Now, buyers can finally realize the promise of CTV and omnichannel supply-side targeting.

Viewability 52

Viewability Audience Cookies Retail 52

Ad Monsters

APRIL 25, 2024

I’m not saying that the industry should ignore things like data waste, advertising waste and non- viewable ads. On top of that, we have cookie syncs (for now) and up to 30% of ads that are never even viewed by an end user. These conversations need to happen. These things absolutely need to be addressed. That’s great.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Smart-Hub

APRIL 29, 2024

Beyond being a remarkable time-saving tool, this automation also empowers businesses to optimize their price per conversion, resulting in a considerable boost to their Return on Investment (ROI). The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. The downside, as media buyers know, is that this fragmentation makes it difficult to track conversions. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Ad Ops Hero

MARCH 25, 2023

So conversion credit can be attributable across channels and against your organization’s spend more effectively. Viewability – With CM360, advertisers can control where specific ads will be displayed to online users. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. If we get people to test these [cookie-less] methods out and buy above open-market rates, it’ll greatly benefit Safari traffic.

Media 53

Media Cookies Conversion Rate Affiliates 53

MNTN

FEBRUARY 6, 2024

That’s where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer’s path to conversion — from the first interaction to the final purchase and beyond. What Is Marketing Attribution? Two words for you: marketing attribution.

Marketing 52

Marketing A/B Testing Conversion Control Group 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Best CRM Platform Act!

Viewability 63

Viewability Healthcare A/B Testing Food 63

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” ” Such metrics could include social media mentions and online conversations generated by a campaign.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

InMobi

MARCH 7, 2018

Users today are definitely mobile-first and their ‘down time’ usage is a great opportunity for brands to engage in a meaningful conversation with potential consumers. Whether advertising in-app or on m-site, the best ways to track audience engagement and conversions is using the device ID.

Media 52

Media Cookies Viewability Audience 52

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Brid.tv

SEPTEMBER 30, 2022

More specifically, pre-roll ads have a 47% better conversion rate than mid-rolls; and mid-rolls, in turn, have a 58% better conversion rate than post-rolls. . According to another study , it is not just the conversion rate that makes pre-roll ads great. Maximize Viewability With a Floating Video Player.

Video Ads 66

Video Ads Conversion Rate Fill rate Ad network 66

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65

Basis

MARCH 14, 2023

Once you’ve identified your KPIs and planned for optimizations, consider the following when planning an effective CTV campaign: All eyes are on you : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate your audience and elevate your unique brand voice.

Advertising 78

Advertising A/B Testing Audience Viewability 78

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance. make a purchase, download an app, etc.)

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Digiday

SEPTEMBER 15, 2022

It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. “While we’ve driven a lot of page views, we’re not driving as many conversions as we forecasted.

Media 54

Media Advertising Cookies Impressions 54

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. This can include click-through rates, conversion rates, and other performance metrics.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

MobileAds

JANUARY 24, 2021

Track ad viewability – as trackers are placed within the ad tag. The publishers, therefore, can display diverse ads on the website or mobile app to create higher conversions. There is no control on data and no data transfer because the tags use techniques like cookie insertion, etc. Track ad engagement.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. Browser cookies, already on their way out, expire fairly quickly and so targeting is always harder. In comparison, mobile ad IDs are more static and thus more accurate over the long term.

Advertising 52

Advertising ROI Cookies Audience 52

Monetize More

DECEMBER 28, 2022

With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. Tags are code snippets used to track display ads, conversions, and monthly visitors.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JULY 21, 2016

Through insightful conversations, leaders from Rubicon, Mindshare, OMD and Standard Chartered reviewed the readiness of the APAC region to embrace programmatic. One needs to transition from the easy to implement, widely available cookie based desktop world to the device identifier based mobile world.

Banner 52

Banner Viewability Impressions Audience 52

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Downstream conversion tracking, frequency measurement, and audience profiling. Tracking ads on mobile: Cookies not supported.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Clearcode

MARCH 17, 2023

The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. Brand Awareness, Engagement and Conversions In-game advertising provides brands with the opportunity to test unique ad formats that are exclusive to the game environment thanks to the AdTech technology.

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Media Agency Ad Tech 97