The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. This data is then used to create detailed user profiles, which help craft personalized ad experiences displayed through AR interfaces.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

MNTN

OCTOBER 9, 2024

They represent the number of times your ad is displayed to viewers, making them the primary metric for measuring the reach and visibility of a campaign. Conversion Rate Your conversion rate tracks the percentage of consumers who perform a desired action after seeing your ad.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

They represent the number of times your ad is displayed to viewers, making them the primary metric for measuring the reach and visibility of a campaign. Conversion Rate Your conversion rate tracks the percentage of consumers who perform a desired action after seeing your ad.

CPA 52

CPA Conversion Rate Viewability CPM 52

Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion.

Retargeting 107

Retargeting Retargeting platforms Conversion Rate Conversion 107

The Ad Tech Blog

APRIL 29, 2024

Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Key metrics include engagement rates, conversion rates, and ROI. Increased Micro-Influencer Partnerships – Brands will leverage micro-influencers more extensively for authentic engagement and higher conversion rates.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

OpenX

SEPTEMBER 11, 2024

In this exclusive Q&A, Thomas Houge, Chief Commercial Officer at SeenThis, shares insights on how the digital ad industry can minimize wasteful carbon emissions while boosting display performance. How does SeenThis help advertisers and publishers maximize display performance while enhancing the overall experience for consumers?

Conversion Rate 52

Conversion Rate Video Ads CPC Ad Server 52

Martech

JULY 8, 2024

For years, these approaches allowed marketers to start a conversation with site visitors. Stirista will run an outbound campaign for you via email, display or CTV to further the conversation and, one hopes, secure opt-in permission for direct conversation.

Retargeting 107

Retargeting Pop-Up Conversion Conversion Rate 107

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech Series

OCTOBER 25, 2022

As marketers prepare for the holiday shopping season ahead, this feature will ensure they can drive maximum conversion rates across digital channels at a time when customer engagement is highest.

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

The Ad Tech Blog

JULY 18, 2024

Additionally, biased AI models can target marketing content based on gender, displaying ads for cars and bikes to men and ads for cosmetics to women. The algorithm might display ads for cars and bikes to men and ads for cosmetics to women. Another example is the targeting of marketing content based on gender.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

Martech

JUNE 5, 2023

Display ads pacing dashboard. This is a dashboard that will give visibility into how often impressions are delivered and their impact on conversion rate. This will promote rapid reporting around the effect of ads on achieving campaign goals. Get MarTech!

Conversion Rate 104

Conversion Rate Impressions MarTech Conversion 104

MobileAds

JANUARY 20, 2021

Broader message, exposure and memorization rate. High conversions. Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. High conversions. Pros of Interstitial Ads. Larger space. Visually compelling.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Monsters

MAY 27, 2024

Companies can use various types of programmatic ads, such as video ads, audio ads, and out-of-home (OOH) ads on billboards and displays. With programmatic buying, every time your ad is displayed, counts. The company wanted to attract new customers, but the conversion rates were low. Audience retargeting.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates.

Advertising 116

Advertising Marketing Conversion Rate Audience 116

Digital Ad Blog

APRIL 26, 2023

Increased Conversion Rates Conversion rate refers to the percentage of website visitors who complete a desired action, such as purchasing or filling out a form. Digital marketing can help businesses increase conversion rates by optimizing their website and creating compelling calls-to-action (CTAs).

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Ad Rants

JULY 25, 2022

PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. However, in the past, remarketing has been limited to showing ads on Google's Display Network. It's also a good way to boost sales and increase conversion rates. Greater focus on mobile users.

Machine Learning 253

Machine Learning Mobile Search Conversion Rate Conversion 253

Martech

SEPTEMBER 24, 2024

The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Metrics include engagement time, location, frequency and conversion rates. After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview.

Video Ads 106

Video Ads Conversion Rate MarTech Conversion 106

AdvertiseMint

OCTOBER 24, 2023

They utilize a variety of ad formats, from display ads to video ads, tailoring their advertising strategy to capture the mobile user’s attention effectively. Advertisers can then define their targeting criteria after selecting the appropriate ad format, be it display ads, video ad, rewarded video, or interactive ads.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC 112

CPC Demand Side Platform CPM Media 112

Ad Monsters

JUNE 11, 2024

Media publishers today face immense pressure, including the influence of AI, changes in Google’s search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. This raises the question: How much will commerce optimization power the future of the Internet.

Machine Learning 100

Machine Learning Retail Conversion Rate Affiliates 100

Digital Turbine

OCTOBER 5, 2023

Test Exchange Rates The right exchange rates setup is the driver of your Offer Wall incremental revenue. A/B testing allows you to experiment with different exchange rates to find the best-performing options.

A/B Testing 52

A/B Testing Banner Conversion Rate Conversion 52

illumin

NOVEMBER 3, 2023

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. What is ad fatigue?

Click Through Rate 52

Click Through Rate Conversion Rate Audience Banner 52

Ad Rants

SEPTEMBER 13, 2023

These maps can display the location of properties in schools, parks, shopping centres, and other amenities. Regularly monitor key metrics like website traffic, click-through rates, conversion rates, and user behavior. Create informative content that answers questions and provides solutions conversationally.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Channels like online video, connected TV and display are evaluated based on audience consumption patterns. What is hyper-precision targeting?

Audience 112

Audience Conversion Rate Brand Lift Machine Learning 112

Monetize More

JANUARY 26, 2023

Research done by Spotify shows that Audio ads have 24% higher recall and brand performance than display ads. Most publishers only monetize their video inventory with Display or Video ads, but steer away from audio ads since they don’t know much about it. Audio Ads: hype or flop? Don’t worry!

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Martech

APRIL 22, 2024

Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey.

Conversion Rate 113

Conversion Rate Click Through Rate MarTech Audience 113

illumin

JULY 23, 2024

It doesn’t fully create immersive environments but the holograms displayed are intended to captivate and engage audiences. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates. Location-based AR Location-based AR is a variant of markerless AR.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Brid.tv

SEPTEMBER 25, 2024

This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. In my opinion, a good CPM is one that fits in with your budget and also delivers high visibility, engagement, and conversions. Why Use CPM? What is good CPM?

CPM 52

CPM CPC Advertising CPA 52

AdvertiseMint

NOVEMBER 15, 2023

Types of Retargeting Ads There are two main types of retargeting ads: In-app retargeting ads These ads are displayed within the same app or app network where the user interacted with the brand. Cross-app retargeting ads These ads are displayed across different apps. Benefits of Retargeting Here are some key benefits: 1.

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

MNTN

FEBRUARY 14, 2024

Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates. This approach keeps your brand in front of potential B2B clients, nurturing leads and encouraging conversions through targeted and personalized reminders.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

MNTN

AUGUST 26, 2022

Think of CTV as TV advertising with a digital backbone, with a set up akin to any social or display campaigns. The combination of precision audience targeting and detailed campaign data allows you to run campaigns that generate conversions and revenue across the entire customer funnel. Lead With a Performance Mindset.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Martech

JUNE 14, 2024

The integrated campaign featured a series of high-budget TV commercials, social media ads and in-store displays centered around a razor-sharp, on-trend holiday theme. Disjointed metrics and KPIs : In its testing, the creative team focused on brand recall, while the analysts focused on conversion rates.

Marketing 125

Marketing Communications Conversion Rate Conversion 125

Digital Remedy

MAY 14, 2024

Advertisers can allocate spend based on user engagement with ads, like tracking viewers, visitors, clicks, and conversions to determine the efficacy of each piece of content and get real-time feedback on which ads perform the best, allowing for quick adjustments to maximize engagement and ROI.

Media 105

Media Audience Conversion Rate Affiliates 105

Martech Series

SEPTEMBER 16, 2022

Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate. Determine KPIs — ideally four or five metrics, such as revenue, conversion rates, and net promoter scores.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Martech

AUGUST 4, 2022

What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Here’s where marketers are looking to increase their spend in the coming year: Social media (52%) Content marketing (44%) Paid search (32%) Email (27%) Display advertising (26%). Why we care.

Marketing 122

Marketing Conversion Rate Brand Awareness Display Advertising 122

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. So, why start from the bottom in B2B?

SEO 120

SEO Conversion Conversion Rate Brand Awareness 120