Martech Series

SEPTEMBER 22, 2022

createAIvoiceovers is online audio conversion text-to-speech tool that harnesses synthetic speech technology to create quality AI voices. Create AI Voiceovers.com, a next-gen on-demand synthetic text-to-speech platform that produces very lifelike voices for education, marketing, entertainment, and overall audio content production.

Education 96

Education Entertainment MarTech Conversion 96

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. The post Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom appeared first on MarTech Series.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Basis

SEPTEMBER 6, 2022

“Did you hear the one about audio advertising? The conversion rates will be music to your ears!”. …OK, so terrible puns aside, there’s no denying that digital audio—and digital audio advertising—is having a moment. Audio is flexible, ubiquitous, and unique in its ability to follow a user throughout their day.

Conversion Rate 82

Conversion Rate Conversion Entertainment Ad Tech 82

Adweek

DECEMBER 1, 2022

Social audio application Clubhouse has been beta-testing Houses--which it calls "a new way to host meaningful conversations"--and the beta will gradually begin rolling out to more users starting Thursday.

Conversion 322

Conversion 322

Martech Series

JULY 11, 2022

Driven to make workflow smoother for everyone, Wondershare updated the complete video toolbox UniConverter with multiple AI-powered features and accelerated conversion speed. In the post-pandemic era, the use of videos and audio becomes increasingly important when it comes to working and sharing ideas. No quality loss.

Conversion 81

Conversion MarTech Media Marketing 81

Martech Series

SEPTEMBER 21, 2022

TuneIn, the world’s leading live streaming audio service, announced a partnership deal with Bleav. Access to new podcasts and the conversations occurring during them is a huge part of the power of audio for consumers. Bleav’s sports content fans can now access shows in a unique live-style linear format.

Pop-Up 94

Pop-Up Entertainment Conversion MarTech 94

Adweek

JANUARY 18, 2023

Clubhouse users can now build Houses on the web, as the social audio application rolled out House Lounges for web Wednesday. Houses let users create a group of community members, fans or friends through invites, and members of Houses can host conversations and come together on a regular basis. There is also a text chat.

Conversion 284

Conversion 284

Basis

FEBRUARY 20, 2023

Audio has always had the feel of an intimate medium, that trusted voice conversing directly with us one-to-one. But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. Just how effective are audio ads, really? Hint: very.) Hint: everywhere.)

Advertising 67

Advertising Pop-Up Entertainment Media 67

Martech Series

JULY 13, 2022

Truecaller, the world’s leading global communications platform, today launched a brand-new app for safe, secure and private audio conversations: Open Doors. Participants in a conversation cannot see each other’s phone number. You can start a conversation and leave at will.

Conversion 87

Conversion Communications MarTech Marketing 87

Smart-Hub

JULY 3, 2023

Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. In today’s dynamic market, digital audio advertising remains increasingly popular. We will delve into the 7 key advantages offered by digital audio advertising.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Adweek

DECEMBER 7, 2022

Social audio application Clubhouse is testing a Houses feature that allows users to create private groups where they can host private conversations and chat with friends outside of the public eye. If you're part of the Houses beta, our guide will show you how to create a House in the Clubhouse mobile app. Note: These.

Conversion 246

Conversion 246

Adweek

NOVEMBER 3, 2022

Social audio application Clubhouse released its first two new features in quite some time, introducing Background Music and Sound Reactions Thursday.

Conversion 246

Conversion 246

Digiday

NOVEMBER 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads.

Conversion 66

Conversion Audience Media Marketing 66

Adweek

OCTOBER 5, 2022

On the Mic with Ad Results Media explores the business of creator-based media across podcasts, video and emerging audio. They also welcome conversations exploring the latest trends, Hosts Lindsay Smith and Nate Spell dive deep into creative ideation, execution industry news and happenings.

Media 246

Media Conversion 246

Adweek

JULY 18, 2022

The Twitter mobile application features sound effects that are associated with Twitter Spaces, Twitter's audio conversations that are featured at the top of a user's home feed. Users can prevent the Twitter app from playing these sound effects by turning them off from within Twitter's Settings menu.

Conversion 278

Conversion 278

Martech

MAY 9, 2024

Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool. Yellow.ai’s Orchestrator LLM is a chatbot agent that determines the most suitable next step while engaging in personalized, contextually aware conversations.

MarTech 91

MarTech Conversion Media Marketing 91

Adweek

NOVEMBER 9, 2022

Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others. Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy.

Advertising 246

Advertising Conversion 246

Martech Series

FEBRUARY 1, 2023

That is, consumers want to call and have conversations with dealers ahead of in-person dealership visits to simply validate what is specifically available and at what price, or to understand how to purchase a vehicle.

Conversion 86

Conversion Manufacturing MarTech Marketing 86

Martech

MAY 13, 2024

OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images and audio as well as text, and will be available to all users, including free users. The announcement was followed by demos, especially representing ChatGPT-4o’s conversational abilities.

Entertainment 86

Entertainment Conversion MarTech Marketing 86

Digiday

JULY 8, 2022

Podcasts are a powerful medium for sharing stories, and listeners worldwide are drawn to this type of immersive audio storytelling. As more consumers are drawn to streaming audio, brands are taking notice and adapting their omnichannel approach accordingly. . Streaming audio content results in improved moods and increased engagement.

Entertainment 64

Entertainment Pop-Up Audience Brand Awareness 64

AdExchanger

NOVEMBER 16, 2023

TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums.

Conversion 116

Conversion Audience Video Ads Media 116

Digiday

OCTOBER 17, 2022

“The hiring of Courtney Coupe is designed to push us in a more professional way through creating original video and audio content,” Roth said. When you’re creating audio [and] creating video, there’s something unique about creating that content.”. LinkedIn’s audio and video operation. So it’s a text-heavy team.

Communications 73

Communications Conversion Media 73

Martech Series

JANUARY 9, 2023

But in the broader conversational sense, the technology is rather limited, and can be very frustrating at times from a customer experience perspective. The post Voicebot 3000 Automates Repetitive Verbal Conversational Tasks appeared first on MarTech Series. Calling this new form of digital thinking Hybrid Intelligence.

Conversion 79

Conversion Finance Information Technology MarTech 79

Digiday

SEPTEMBER 8, 2022

Yesterday, two major brands in audio had competing product debuts on separate coasts. This conversation has been edited for brevity and clarity. A lot of the competition in the audio hardware space seems to be focused on lifestyle marketing. With everyone focused on video, it seems like maybe there’s a white space for audio.

Advertising 63

Advertising Fashion Audience Ad network 63

Martech Series

NOVEMBER 13, 2022

Fanbase Camps is the extension of the Fanbase audio experience. Each camp is dedicated to an individual topic and can host multiple audio chat rooms pertaining to that topic – a one shop stop for your favorite conversations. Build audio camps around sports, music, fashion, relationships, whatever you like.

Media 95

Media Fashion Conversion MarTech 95

Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. Users can upload any picture and get a fully produced audio ad with a script, voice, music and sound effects in minutes. Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution.

MarTech 117

MarTech Audience Conversion Marketing 117

Martech

MARCH 21, 2023

Live audio-only conversations. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Audio Events are structured informally, with a speaker on the “stage.” The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform.

Marketing 111

Marketing Conversion MarTech Media 111

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare Education 85

Martech Series

FEBRUARY 23, 2023

AI Noise Suppression ensures distraction-free communication, improves the quality of broadcasts and provides a more immersive audio experience. Audio experiences such as background noise, echo, and sound reverberation being transmitted into meetings causes disruptions and distractions.

Electronics 85

Electronics Communications Education MarTech 85

Digiday

MARCH 15, 2023

As publishers’ podcast executives ramp up their experimentation with accompanying video , podcast ad buyers are starting to have more conversations about what opportunities this format can provide to brands — and which investment teams handle the buys, according to four agency executives who spoke with Digiday. “I

Impressions 75

Impressions Agency Conversion Video Ads 75

Martech Series

JANUARY 25, 2023

Proprietary speech understanding technology significantly enhances and streamlines customer service Interactions , the world leader in conversational artificial intelligence (AI), announced that it has acquired another landmark patent.

Conversion 87

Conversion MarTech Marketing 87

Martech Series

JANUARY 9, 2023

AI Noise Remover aims to enhance the experience of recording video and audio by automatically removing background noise. Import recording files and AI will automatically remove background noise from video and audio so that they may be used in higher-quality ways. * Blue-Ray DVD Converter HitPaw Video Converter supports Blu-Ray DVDs now.

MarTech 85

MarTech Conversion Marketing Advertising 85

Martech

APRIL 18, 2024

It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA. Advanced conversational abilities based on datasets up to September 2021. Use cases : Enhanced conversational agents, sophisticated content generation and educational applications.

Education 131

Education Conversion Marketing Media 131

Digiday

FEBRUARY 13, 2023

Programmatic is still relatively in its infancy in the audio space compared to other channels in media,” said Robyn Meyers, vp of programmatic for AdsWizz. Maria Tullin, vp and managing director of advanced and digital audio at Horizon Media, said buying podcast ad inventory through a DSP is “not appealing to my team.”

Demand Side Platform 80

Demand Side Platform Conversion Audience Ad Inventory 80

Ad Monsters

NOVEMBER 27, 2023

Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Martech Series

JANUARY 10, 2023

Podcast is referred to as an audio program which is presented to the audience in a digital format. In other words, it as an episodic series of audio/visual or solely audio programs that can be accessed by the target audience on various channels, mostly social media, and streaming applications. Conversational.

Marketing 85

Marketing Education MarTech Conversion 85

Ad Monsters

APRIL 24, 2024

Conversely, Spotify is modern-day radio – listeners keep the audio on when the app is open, allowing your ads to be seen and heard during active listening sessions We caught up with Logan Welbaum, founder of Plai, to learn how this new e-learning initiative is reshaping the industry.

Education 52

Education Real Estate Entertainment Retargeting 52