Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 95

Retail eCommerce Conversion Rate MarTech 95

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 98

Retail Media Conversion Rate Communications 98

AdvertiseMint

DECEMBER 25, 2024

By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. Utilize Walmart’s advertising features for better audience reach and ROI.

Advertising 52

Advertising Click Through Rate Conversion Rate ROI 52

Single Grain

DECEMBER 15, 2020

Also, the hard bounce rate is around 2.28% which suggests that the list might need some cleaning. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate. 6) Overall ROI. 7) List Growth Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Key Metrics 78% increase in organic click-through rates.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. In an era where conversion optimization often focuses on incremental gains, a double-digit lift is remarkable.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. The company has consistently delivered significant results, such as growing the purchase conversion rate by more than 30%, increasing eCommerce revenue by 10%, and seeing the ROI of the platform grow 10-20 times.

Conversion 98

Conversion Conversion Rate eCommerce Machine Learning 98

The Ad Tech Blog

APRIL 30, 2024

Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates. Interaction rates involve actions taken by the user within the AR experience, such as tapping, swiping, or interacting with virtual objects.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate. What to know How you calculate conversion rate matters. Divide by costs and multiply by 100.

Conversion Rate 122

Conversion Rate Conversion ROI Marketing 122

Martech Series

NOVEMBER 17, 2022

Retailers love them because they bring in new shoppers and show how effective their marketing initiatives are. By now, most shoppers know how coupons work when shopping on retailer websites. For the retailer, it cuts into sales and eats up already slim profit margins. Shoppers love coupons because they save money.

Affiliates 98

Affiliates Retail Conversion Rate MarTech 98

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. This leads to higher conversion rates and improved ROI for marketers. What are the benefits of AI-driven personalization in AR ads?

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

PubMatic

JUNE 21, 2024

Integrating CTV and commerce media strategies offers advertisers an unparalleled opportunity to enhance brand visibility, engagement, and conversion rates across the consumer journey. Walmart announced its plans to buy smart TV maker Vizio , driving the retailer deep into the world of retail data-driven CTV advertising.

Media 110

Media CPM Retail Conversion Rate 110

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 130

Marketing ROI A/B Testing Conversion 130

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s.

Media 52

Media ROI CPC CPA 52

Martech Series

OCTOBER 7, 2022

In retail and ecommerce, customers seek expert guidance in product discovery and selection with smart recommendations based on preferences – across touchpoints during the shopping journey. NoBroker has seen 20x annualized ROI along with a 2.8x The future of customer experience is conversational.

Conversion 98

Conversion Healthcare ROI Communications 98

Digital Remedy

JUNE 17, 2024

Holidays 2024: Consumer Spending Forecast Despite economic hardships, consumers continue to spend: the National Retail Federation reported a record $964.4 Examining shifts in how users access retailers and purchase goods is essential to staying in-the-know on audience behavior, and developing a strong digital ad strategy to match.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

SEPTEMBER 27, 2023

This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items. retailer, was unintentionally wasting its advertising budget on products that were out of stock during its Black Friday campaign when CPC rates were already soaring due to heightened competition.

CPC 114

CPC Click Through Rate ROI eCommerce 114

MNTN

JANUARY 6, 2025

Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Wehave worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. CTV ad spend in the U.S. from 2022, according to eMarketer.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

Single Grain

APRIL 29, 2025

Real-time activation of zero-party data through AI-powered systems creates hyper-personalized experiences that dramatically increase conversion rates. This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations. more time spent on site 5.

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Cookies 52

Single Grain

JUNE 21, 2023

Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. Sprout Social ) Message ads have an open rate of 30%. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) Message ads have an open rate of 30%.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 25, 2025

Example : A home improvement retailer might organize content in a matrix, with one axis representing rooms (kitchen, bathroom, living room) and the other representing project types (renovation, decoration, maintenance). A content hub is a centralized collection of content organized around a specific topic, subject, or theme.

SEO 52

SEO Audience Conversion ROI 52

Single Grain

OCTOBER 3, 2019

per click on average, while retail, apparel, travel and hospitality are all less than $.75 Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. If you have just one question, your conversion rate can be as high as 30-40%. 75 per click.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Martech Series

JUNE 21, 2022

Marketing Technology News: Top UK Retailer River Island Selects Cloudinary to Enrich its Online Shopping Experience. How can marketers optimize their video marketing tactics to lead to better ROI across the user journey? What do you feel will dominate video marketing trends through the year?

MarTech 98

MarTech ROI Audience Media 98

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Get A Free Consultation. Who Should Advertise on Amazon? When 49.1% No surprises there.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close. Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

MAY 1, 2023

The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. 246 hours in three months.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

DECEMBER 23, 2019

Target ROAS : Get the best return on investment (ROI) on your spend. Maximize Conversions : Increase your conversion rate. For example, if you know that your conversion rate will spike in the coming days (maybe because of an upcoming promotion), you can schedule an appropriate adjustment for that period.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Martech Series

JANUARY 5, 2023

You will be able to address the challenges with the strategy and it will lead to better results and ROI. Small physical gadgets known as beacons can be used to sell a company by interacting with customers inside of retail locations. Let’s just say that developing your marketing strategy can have its benefits.

Geo targeting 115

Geo targeting Marketing Brand Awareness Retail 115

InMobi

AUGUST 26, 2016

Higher conversion rates: A survey from Liveclicker revealed that videos on product landing pages on a retailer's website can increase the average order value by 50 percent. The CTA can be a URL, a button or a hashtag that provides additional opportunities to scale campaign reach and measure ROI.

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

MNTN

FEBRUARY 6, 2024

This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. A luxury e-commerce retailer approached us for some support with their retargeting efforts, and we did a head-to-head test with one of our competitors to see which one performed better.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

JULY 2, 2024

Conversion Rate (CVR) Conversion Rate (CVR) is a metric that indicates the percentage of users who complete a desired action, such as making a purchase, out of the total number of visitors. How is ROI Calculated? This means that for every dollar spent on advertising, the retailer earns five dollars in return.

CPL 52

CPL CPC CPA Marketing 52

Single Grain

MAY 11, 2022

An ecommerce consulting agency is a marketing firm with extensive experience in and knowledge of the online retail space. Conversion Rate Optimization: One of the best things an e-commerce consulting agency can do for your business is teach you how to optimize your conversion rate. Conversion Rate Growth.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. All You Need to Know About the ROI of Influencer Marketing [infographic]. How to Work with YouTube Influencers to Grow Your Business.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108