Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve.

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DECEMBER 19, 2023

House 337 has bought Vixen Labs, described as a “conversational” AI consultancy. Clients include Amazon, TuneIn, Verizon, Universal Music Group, Reckitt, McDonald’s and … The post House 337 buys AI voice assistant consultancy Vixen Labs first appeared on More About Advertising.

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Martech Series

SEPTEMBER 2, 2022

Adswerve, a digital media and analytics consultancy, announced its acquisition of Metric Partners Consulting, a leader in Adobe platform implementation, integration, strategy, execution and managed services. The post Adswerve Announces Acquisition of Metric Partners Consulting appeared first on MarTech Series.

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Smart Insights

OCTOBER 27, 2023

Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in business is simple. appeared first on Smart Insights.

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Agency Marketing 101

AdExchanger

FEBRUARY 2, 2023

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The post Power Digital Scoops Up Marketing Consultancy Sproutward appeared first on AdExchanger. The acquisition is Power Digital’s fifth in the last four years.

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AdExchanger

MAY 4, 2023

This week, we examine an interesting DTC marketing trend whereby online brand The post More DTC Agency Execs And Consultants Are Giving ‘Brand Operator’ A Try appeared first on AdExchanger. This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media.

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Fuel Lines

DECEMBER 10, 2013

How agencies can reinvent themselves by developing consulting services and reconfiguring their business models and tap into a new revenue source. clients conducted by Source Information Services, growth rates for consulting services are projected to be higher than that of advertising. But, according to research of U.S. Where do U.S.

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Digiday

MARCH 6, 2024

Up next: Cheap reach inventory “Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year.

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Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. The post ActionIQ and Slalom bring consulting to customer experience with new partnership appeared first on MarTech.

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Martech Series

JUNE 2, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, and SFE Partners, a sales consulting firm that builds and delivers high-impact sales solutions, today announced that they have entered into a strategic partnership.

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Martech Series

SEPTEMBER 1, 2022

Accenture has acquired Carbon Intelligence, a leading carbon and climate change strategy consultancy, adding more than 160 professionals to its rapidly growing group of data scientists, consultants and sustainability experts. Marketing Technology News: MarTech Interview With Tim Ayers – CEO, North America at Hogarth Worldwide.

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JANUARY 17, 2023

Behavioural science is the latest weapon in VCCP’s armoury with the acquisition of Cowry Consulting, which uses cognitive psychology, behavioural economics, and neuroscience in a bid to understand how people really think.

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Adweek

AUGUST 22, 2022

Digital IT and software development company Globant used its first global campaign in January to establish the tagline "Seek Reinvention," positioning itself as a solution for businesses looking to become more agile and creative.

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Martech Series

AUGUST 23, 2022

As part of this partnership, Tick9 will offer a broad array of strategy, consulting, and implementation solutions built on the Appsmith low-code technology platform to help businesses create robust internal applications for various use-cases. Marketing Technology News: Martech Interview with Faisal Galaria, CEO at Blippar.

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Manufacturing MarTech Marketing 87

More About Advertising

OCTOBER 13, 2021

Five agency vets have formed a new consultancy Now Next Why, aiming to advise agencies and others on growth, including strategic positioning, commercial modelling and internal culture. The post Ad industry veterans form new growth consultancy first appeared on More About Advertising. And, presumably, deals.

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Agency Advertising 52

Exchange Wire

AUGUST 9, 2022

Following its acquisition of Canton Marketing Solutions last month, ExchangeWire speaks to CvE's Paul Frampton-Calero (president), Nick King (global VP of commercial), and Robert Webster (global VP of strategy) to discuss the importance of independence in consulting, as well as [.].

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Marketing Retail Media 84

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OCTOBER 12, 2020

More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy, Tony Whittingstall and David Reid are joining rival MediaPath Compliance. Firm Decisions is the auditing and compliance division of listed media consultancy Ebiquity.

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NOVEMBER 28, 2023

Gut has sold … The post Gut sells to consultants and heads for London, with digital knobs on first appeared on More About Advertising. They were named top creative agency, independent agency, and independent network, and took home three Grand Prix.

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MARCH 2, 2020

Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will become part of Publicis Sapient.

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Ad Tech Finance Media Agency 69

Digiday

JULY 26, 2022

To secure its share of this enticing pie, the endemic talent management agency Loaded has opened its own brand consultancy, dubbing the new venture Open World. Although brand consulting is the bulk of Open World’s business the company is not planning to rely on this revenue stream alone.

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Agency Fashion Retail Media 67

Marketing Dive

JANUARY 30, 2023

Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

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Agency 105

Adweek

APRIL 24, 2024

The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations.

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Media Agency Retail Marketing 208

Digiday

SEPTEMBER 22, 2022

As change continues to sweep over the marketing and media industries, the number of consultancies looking to guide them keeps growing. The latest entrant, UpperRight, has set its sights solidly on the middle market, guided by its two co-founders who both have decades of consulting and agency chops between them.

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Marketing Agency Media 69

VideoWeek

MAY 24, 2022

In this episode, Tom Goodwin, who is a keynote speaker, consultant, author and TV host, joins Vincent Flood, VideoWeek’s Editor-in-Chief, for a free roaming conversation that covers everything from the WFH debate, right through to Web3 and the metaverse.

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Adweek

MARCH 14, 2024

The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world's entertainment and advertising industries by surprise, including many within the management consultancy itself.

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Entertainment Agency Advertising 283

Martech Series

AUGUST 16, 2022

The first-party data consultancy grew 460% during the past three years and was ranked 1,235 overall out of 5,000 on the coveted list. As the unrivaled first-party data consultancy, we empower teams with deeper knowledge, tools and insights to create a more engaging customer journey. Magazine named Leverage Lab on its Inc.

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Marketing Retail MarTech Media 86

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OCTOBER 21, 2020

The agency says the new studio will complement its “long-standing transformation and consultancy business.” Engine Group is upping its bid in the business transformation game by launching Growth Studio with former Grey chief growth officer Rob Sellers (below). Sellers with work with engine chief experience officer Rob Chalmers.

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Adweek

JANUARY 23, 2024

Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence after taking the reins in 2021. Baxter is leaving the company to return to Australia for "family reasons." De Bonis previously served as.

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Adweek

FEBRUARY 22, 2024

Advertising services group Stagwell, which owns agency brands such as 72+Sunny and MDC Partners, has bolstered its European offer with the acquisition of a collective of specialist agencies known as Sidekick, which will join the network's consultancy, Allison.

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Adweek

MARCH 11, 2024

In the latest research study from iHeartMedia and Morning Consult, "The New American Consumer and the Marketing Divide," the audio company took a closer look at. As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others?

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Marketing 228

Adweek

JANUARY 25, 2024

Paving the way in this area is We Are Rosie, a fully flexible platform providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet their individual needs. Popular opinion: People love a flexible work policy.

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Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

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Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

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FEBRUARY 12, 2020

WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising in “implementing performance-driven commerce solutions.” ” Clients have included Digicel and MetLife.

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Marketing Ad Tech Finance Media 59

More About Advertising

JANUARY 13, 2021

The post You & Mr Jones raises m more as it ramps up pursuit of S4Capital and consultancies first appeared on More About Advertising. Jones now has 3,000 employees with clients include Unilever, Accenture, Google, Adidas, Marriott.

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Adweek

NOVEMBER 15, 2023

To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on Instagram that allows people to drive a Dodge Hornet from the comfort of their home. The game places the person's face at the top of the.

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Adweek

NOVEMBER 27, 2023

That's where JUV Consulting comes in. Have you ever had someone complain about you to others, but never actually talk to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. JUV was founded in 2016 by three close friends, and has since.

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