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Digital IT and software development company Globant used its first global campaign in January to establish the tagline “Seek Reinvention,” positioning itself as a solution for businesses looking to become more agile and creative. For their next campaign with Gut Buenos Aires, Globant is taking aim at their more traditional competitors by claiming they’re “Reinventing Consultancy.”
“The new campaign ‘Reinventing Consultancy’ is a nod to the brands that reach out to Globant seeking something different,” Globant chief brand officer Wanda Weigert said in a statement.
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