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AI-powered martech news and releases: October 24

Martech

It also includes built-in SEO tools, scheduling features, and a calendar view for published content. Grammarly introduced new features to measure the impact of communication on business performance. It also uses AI to analyze data and identify key trends. launched AI Content Workflow Platform. an AI-powered video creation platform.

MarTech 128
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AI-powered martech news and releases: December 5

Martech

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. Pantheon launches content publisher for Google Docs : This add-on uses Google AI to offer content summaries, SEO suggestions, and advanced search functionality within Google Docs.

MarTech 122
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How much to spend on SEO: Budget strategies that fit your business

Martech

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 125
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A co-pilot approach to genAI (with prompt examples)

Martech

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot. What are current SEO best practices for Google and Bing? OpenAI has Custom GPTs Anthropics Claude has projects.

SEO 132
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Best B2B SEO Agency: Top 5 Choices for 2022

Single Grain

The best B2B SEO agency could be the key to transforming your business. Unfortunately, mastering SEO is easier said than done. A B2B SEO agency could be your best chance of staying ahead of the curve. TABLE OF CONTENTS: ↓ What Is a B2B SEO Agency? The Benefits of Hiring a B2B SEO Agency.

SEO 98
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5 content killers that ruin results — and how to fix them

Martech

Example Weak statement: Learn the basics of SEO strategy. Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns. Go beyond explaining what your content covers to articulate why it matters. Connect the dots between your insights and the audience’s goals.

Education 123
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Strategic SEO efforts encompass more than metadata and backlink building.

Media 59