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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

While Message Ads deliver one-way communication with a single call-to-action, Conversation Ads create interactive pathways that allow prospects to choose their own journey. Think of Conversation Ads as LinkedIn’s answer to chatbot marketing, but with the professional credibility and targeting precision that only LinkedIn can provide.

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

FCC Seeks DEI Cessation From Paramount for Merger Approval Paramount Global has entered discussions with the Federal Communications Commission (FCC) to explore steps the company would need to take to secure approval for its merger with Skydance Media.

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What is Native Advertising?

Basis

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

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Ad Agencies that don’t have content practices will be scrambling for new business

Fuel Lines

Our clients are recognizing that marketing messaging has to go beyond traditional advertising formats such as, 30 second TV ads if they are to engage consumers and communicate more persuasively. We see this part of the business becoming inevitable for clients to get into.”

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What is Native Advertising?

Basis

In many ways, native advertising is the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns—so much so that US native ad spend accounted for almost 60% of total display ad spending last year.

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15+ native advertising examples of cross-platform advertising ideas

Smarty Ads

In today's post-innovation age, the way brands communicate with their audience has evolved dramatically. Amidst the clutter of banner ads, pop-ups, and video interruptions, a new form of digital advertising has emerged, offering a breath of fresh air: native advertising.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!