Martech
APRIL 28, 2022
. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.”
Smart-Hub
AUGUST 23, 2023
A programmatic approach guaranteed that every customer received tailored advertisements specifically catering to their needs and preferences, enhancing their overall engagement and experience. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.
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Basis
OCTOBER 9, 2023
72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. Having established a direct line of communication, you can continue your dialogue by providing relevant content or other products and services they might find valuable.
Basis
JUNE 6, 2022
Research shows 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their emotions: their wants and needs. Direct Mail.
InMobi
SEPTEMBER 20, 2021
You may even catch her doing her best carpool karaoke impression while sitting in traffic. She is an expert in orchestrating financial communications programs around IPOs, M&A transactions, venture investments and quarterly earnings reports. She holds a B.S. in English Literature from Simmons College in Boston.
Single Grain
MAY 1, 2023
Furthermore, they targeted each listing with ranking keywords, so a potential customer could easily find the brand’s Amazon page in organic search. Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS.
Single Grain
SEPTEMBER 16, 2020
They were spending an aggressive amount on search advertising but failing to see the expected quality traffic that would later turn into a full purchase. Low impression share and average position on their branded terms (meaning that their competition would often show up first in searches for their brand).
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