Remove Communications Remove Cookies Remove ROI
article thumbnail

Mixed reactions from ad ecosystem to Google keeping cookies

Martech

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

Cookies 130
article thumbnail

ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

ROAS differs from ROI (return on investment) in that it focuses specifically on advertising efficiency rather than overall profitability. While ROI accounts for all costs associated with a campaign (including production, labor, etc.), Clear value proposition : Communicate benefits clearly above the fold.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Brands That Wait Now, Pay Later: Why Sitting Out During Uncertainty Is the Most Expensive Ad Strategy

Digital Remedy

For example, Kantar estimated that a six-month absence from TV resulted in a 39% reduction in total brand communication awareness, delaying recovery for brands that “went dark” in the post-pandemic world. consumer sentiment towards brand communication was actually rather positive. During the pandemic, U.S. During the pandemic, U.S.

article thumbnail

Coke brings personalized touch to Disney ‘Star Wars’ collaboration

Marketing Dive

The AR element is another way to let fans place themselves in a galaxy far, far away, emulating the hologram transmissions that frequently appear as a communication device in the franchise. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies 92
article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.

Media 59
article thumbnail

In With the New: Eight Predictions for Media and Marketing in 2025

VideoWeek

Google will allow the consumer to end the debate on third-party cookies and they will likely be an irrelevance by the end of the year. Successful publishers will focus on premium audiences, enhanced ROI transparency and innovation in ad tech tools to stay competitive. spam communications we are bombarded with daily.

Media 52
article thumbnail

2025 Marketing Budget: Insights from 11,000+ CMOs

Single Grain

This comprehensive analysis explores how marketing budgets are evolving, where top CMOs are investing, and how to optimize your marketing spend to drive maximum ROI in today’s complex landscape. Single Grain’s paid advertising experts can help you identify and partner with the right creators to maximize your marketing ROI.