Martech Series

JANUARY 5, 2023

Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. It is because it enables advertisers to deliver their customers with pertinent and targeted offers and communications, location-based marketing has gone viral.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

APRIL 26, 2023

Whether you’re a newbie or a seasoned pro, you’ve probably made some of these common enterprise SEO mistakes. In this post, we’ll go over the top 10 enterprise SEO mistakes and show you how you can optimize your efforts to better achieve your business goals. But don’t be discouraged!

SEO 52

SEO Conversion Rate Conversion Communications 52

Single Grain

SEPTEMBER 30, 2022

Start the process of trying to choose the best SEO agency to help your business bolster its online presence, and two problems immediately become apparent: There’s a seemingly infinite number of companies out there, all trying to convince you that they’re the best in the business, making it difficult to know which ones you can really rely on.

SEO 52

SEO Agency Conversion Rate Marketing 52

Single Grain

MARCH 23, 2022

There's a seemingly infinite number of SEO companies out there, many of whom will promise you the moon. Which SEO firm can you trust to provide a legitimate service with tangible, measurable results? In this comprehensive guide to 2022's best SEO agencies, we'll do the legwork for you and let you decide. What Is an SEO Agency?

SEO 52

SEO Agency Click Through Rate Conversion 52

Single Grain

DECEMBER 15, 2020

4) Unsubscribe Rate. The percentage of email subscribers who unsubscribe from the list and opt out of any future communications is known as unsubscribe rate. Also, the hard bounce rate is around 2.28% which suggests that the list might need some cleaning. 5) Conversion Rate. 8) Email Forwarding Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

SEPTEMBER 13, 2019

Search engines prefer to see multimedia on a page, so video helps with SEO. Both search engines and social media know that videos have a high engagement rate (which is why they reward it), so that should be enough to convince you to use video in your digital marketing strategy. Video, however, is a great solution to this.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

APRIL 17, 2023

SEO: Tools used for keyword research, reviewing backlinks and analyzing SERPs, like Semrush. If you want to capture more leads from a certain landing pag e, you may want to look into finding a new CMS or a piece of MarTech that’s designed for conversion rate optimization. Let’s take SEO for an example.

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

APRIL 27, 2021

The SEO Stack of Tools You'll Need. Our favorite SEO testing tool also rebranded from Sanitycheck.io This also better matches the company’s focus on establishing itself as a knowledge authority on SEO testing best practice. The following screenshot shows organic search impression data for the new domain, seotesting.com.

SEO 52

SEO Agency Conversion Impressions 52

Single Grain

APRIL 24, 2023

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%. His conversion rate also increased from 1.03% to 6.74%. conversion rate.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

MAY 29, 2023

Dive Deeper: SEO & CRO: How Rankings and Conversions Complement Each Other Importance of International PPC for Your Business Here are the top advantages of incorporating PPC in your international marketing strategy: Provides immediate results for your advertising efforts, unlike other marketing strategies.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

MARCH 28, 2022

Regardless of how you choose to track your conversions, setting up some kind of tracking will be useful as it can teach you what kind of content to create in the future to improve your bottom line. Before you track conversions, make sure you optimize them: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

FEBRUARY 24, 2023

They offer a wide range of organic B2B SEO services such as SEO Campaign Management, Link Prospecting Recommendations, Site Crawl Review and Web Analytics Setup. Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. Why Choose Single Grain? Why Choose Cleverly?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

JUNE 30, 2023

Related Content: VSEO: How Voice Search and Conversational AI Are Changing SEO 2) Content Ideas and Development Generating content ideas and structuring them can be time-consuming. By identifying areas of improvement, you can optimize your marketing strategies to increase conversion rates and drive better results.

Marketing 52

Marketing Conversion Rate Conversion SEO 52

Single Grain

MAY 1, 2023

In addition to these strategies, the advertising team created an email drip campaign to optimize positive reviews and feedback while staying compliant with communication policies for Amazon customers. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

MAY 4, 2023

In this article, I will explore what an advertising agency case study is, why it is important, and how you can create one that effectively communicates your agency’s value and expertise. The case study also featured a prominent CTA button for increasing the conversion rates. Let’s begin!

Agency 52

Agency Advertising SEO Conversion Rate 52

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. Why You Should Run SEO Tests. Top 16 SaaS Bloggers to Follow. 1) Rand Fishkin.

SEO 119

SEO Education Marketing Non-Profit 119

Single Grain

SEPTEMBER 16, 2020

Low impression share and average position on their branded terms (meaning that their competition would often show up first in searches for their brand). This is from 3 months into our engagement: Three months into our engagement, we boosted branded search impressions by 5,400% and drove 1,113 leads from branded search.

Conversion 98

Conversion eCommerce CPC Conversion Rate 98

Single Grain

JUNE 15, 2023

Work With Us Why Brand Color Matters for Conversions When visitors arrive on your website, the first thing they notice is its visual appearance. This finding prompted them to run numerous A/B tests, and the results consistently showed that the orange color performed exceptionally in driving conversions.

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate Conversion 52

Single Grain

MAY 9, 2023

But this isn’t the only platform experiencing significant growth in this area: YouTube viewers watch an impressive amount of video content with 29% of YouTube’s users over 45. The average video has a 2% conversion rate , which is ideal for generating and converting leads. Even paid social media ads improve SEO.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

JUNE 1, 2021

The deeper you dig for data, the more direct and consequential your message will be: Learn More: * 3 Steps to Increase SaaS Conversion Rates with Customer Education * Top 10 Best Email Marketing Services * How to Analyze Your Email Campaign Performance and Optimize It. 2) Find the Correct Recipient(s). 7) Follow Up. Final Thoughts.

SEO 98

SEO Education Marketing Communications 98

Single Grain

JUNE 8, 2021

These stakeholders will be the ones who must communicate a strong message to potential customers. Customer services and public relations are important, as they have direct communication with customers. Related Content: How to Perform an SEO Audit for Your Website. Tip #4: Check Out the Competition.

Conversion Rate 140

Conversion Rate Communications SEO Conversion 140

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

JULY 28, 2023

So, whether you own a marketing agency , a web design firm or an SEO consultancy, the insights shared here should aid you in making an informed decision about white labeling and its propensity to help your brand grow. SEO Services : This includes keyword research , on-page optimization, link building, and more.

Agency 52

Agency SEO Communications Conversion Rate 52

Single Grain

AUGUST 18, 2023

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2022

Pool of Experts: For a successful marketing campaign, you need experts in several disciplines like PPC, SEO, CRO, social media advertising, content creation, and media buying. The prominent ones are: 1) Search Engine Optimization (SEO). To beat your competitors and rank higher than them, you need an agency with solid SEO experience.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

FEBRUARY 12, 2024

When countless pieces of content compete for attention, a compelling headline is not just a necessity — it’s your first and often only chance to make an impression. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Single Grain’s SEO copywriting experts can help!?

Click Through Rate 52

Click Through Rate SEO Audience Call for Action 52

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. It’s about using digital channels like websites, social media platforms, search engines and email for marketing communication. Dive Deeper: What Is the Difference Between SEM and SEO?

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Basic communication. Product recommendations.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

APRIL 15, 2021

Communication is the key to manage your audience. For instance, keeping your community informed about the next drop (an “event” when your NFT sale begins) is crucial in order to encourage more bids. You can also offer rewards to community members for participating in the community. NFT Marketing.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Basic communication. Surveys show that: 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. Product recommendations.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JUNE 26, 2023

The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing. How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales?

SEO 52

SEO Food Audience Media 52

Single Grain

MARCH 6, 2023

Average Engagement Rate : Engagement rate is the percentage of engaged sessions to total sessions. For example, if you had 50 engaged sessions, and 500 total, your engagement rate would be 10%. Impressions : An impression is counted each time your site or ad is shown to people.

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

APRIL 28, 2020

As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing. It has an overall conversion rate of about 14.7%. Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Pretty impressive. 1) Interactive Infographics. Today, 40.2%

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

JULY 24, 2023

In this post, we’ll explain why having marketing videos on your homepage, specifically explainer videos, may actually hamper your conversion rates. Decreased Conversions: Requiring visitors to watch a two- or three-minute video before understanding your product or service can be detrimental to conversions.

Conversion Rate 52

Conversion Rate Marketing Conversion SEO 52

Single Grain

DECEMBER 6, 2019

63% of respondents prefer messaging an online chatbot to communicate with a business or brand. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you’re communicating the way people prefer to communicate.”. Content creation.

Marketing 145

Marketing SEO Conversion Audience 145