PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. To strengthen brand demand, publishers must think about brand buyers’ goals and KPIs, and optimize their app inventory accordingly.

Click Through Rate 137

Click Through Rate Banner Fill rate Viewability 137

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 89

Click Through Rate Advertising Viewability Cookies 89

PubMatic

JULY 27, 2022

Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. They also want to see high click-through rates. Here’s the secret: Metrics.

Click Through Rate 119

Click Through Rate Viewability Impressions Advertising 119

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all. Consequently, there is a lot of talk about the need to standardize retail media measurement.

Click Through Rate 76

Click Through Rate Retail Media Marketing 76

VideoWeek

APRIL 20, 2023

percent boost in click-through rate (CTR), and a 1.4 percent bump in video completion rate (VCR). “Just as metrics like viewability, ad fraud, and attention have been folded in with performance metrics, carbon must also be taken into consideration.” The results saw a 9.9

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Monetize More

APRIL 27, 2023

Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. For example, ads that appear in the middle of the content or cover the entire page can cause frustration and lead to a high bounce rate, resulting in lower ad revenue.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The high eCPM rates are also a benefit to publishers. An article can have ten banners that are way below the fold, which nobody has ever scrolled down to; therefore, those ads have zero viewability.

Banner 98

Banner Viewability Interstitial Advertising Click Through Rate 98

Monetize More

OCTOBER 20, 2022

The ad has high viewability rates, especially when used at the top area of a web page. 3- Higher click-through rates. Mobile leaderboards have a high click-through rate and deliver great results when you use them with other types of mobile ads. 2- Super Leaderboards. 4- Expandable Ads.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). It’s served for a fixed price and can be a predictable revenue stream.

CPM 98

CPM Impressions Viewability Click Through Rate 98

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Basis

NOVEMBER 1, 2022

However, there can be limitations with reporting for advanced TV depending on how you end up buying the inventory—if you’re buying traditional TV spots, for example, you won’t be able to track things like click-through-rate or viewability. —.

Advertising 98

Advertising Video Ads Click Through Rate CPM 98

PubMatic

OCTOBER 13, 2022

For advertisers running awareness campaigns, ensuring that their ad is seen and has maximum visibility is key – so an Auction Package that is optimized for viewability is ideal. The higher the viewability rate, the higher the percentage of ads that are actually seen by a user. The post Looking to Smash Campaign KPIs?

Viewability 52

Viewability Click Through Rate Audience Brand Awareness 52

Monetize More

MARCH 10, 2023

This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

YieldBird

MAY 31, 2023

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. What is the difference between viewability and attention metrics? How do you measure attention?

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . It could be things like viewability or contextual categories or audience segments.” As did ads.txt and Sellers.json.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Single Grain

AUGUST 10, 2023

When to Use It: If advertisers prefer hands-on control over bid optimizations to drive specific performance metrics, such as click-through rates (CTR) or conversion rates, manual CPC bidding can be an effective strategy. Pros: It enhances the effectiveness of ad campaigns by prioritizing viewable impressions.

CPC 52

CPC CPM Viewability Impressions 52

Monetize More

MARCH 10, 2023

This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Martech Series

JANUARY 30, 2023

A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends. Talk to your team/agency to create a dashboard that provides real-time insights into how your campaigns are performing.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

InMobi

NOVEMBER 13, 2018

Considering that over 75 percent of people in North America now engage in some level of ad blocking, being able to ensure viewability is hugely beneficial. 8) Great Video Completion Rates with In-App Advertising Overall, the click-through rate for all display ad formats within browser environments is 0.05

Advertising 52

Advertising Click Through Rate Cookies Banner 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

AdvertiseMint

OCTOBER 19, 2023

For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. It’s a popular model on ad networks and publishing platforms.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

AdExchanger

NOVEMBER 21, 2023

I recently stumbled on a first edition of the classic AdExchanger comic. I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!”

Ad Tech 130

Ad Tech Click Through Rate Advertising Viewability 130

MNTN

DECEMBER 10, 2024

Analyze Viewability Metrics Its not enough to simply deliver your ads. Viewability metrics measure whether a user actually viewed an ad. MNTNs Verified Visits technology also provides robust viewability tracking. You need to ensure that your audience is actually seeing them. If your ads arent being watched, they arent effective.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

Analyze Viewability Metrics Its not enough to simply deliver your ads. Viewability metrics measure whether a user actually viewed an ad. MNTNs Verified Visits technology also provides robust viewability tracking. You need to ensure that your audience is actually seeing them. If your ads arent being watched, they arent effective.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

AUGUST 15, 2017

Additionally, Google research revealed that mobile ad video viewability on smartphones was higher (83%) than on desktop (53%) or tablet devices (81%). If you don’t draw your viewers in right away, you are less likely to have a high click-through rate. Engagement.

Advertising 52

Advertising Click Through Rate Video Ads Viewability 52

Mediavine

JUNE 7, 2021

You can’t get much more viewable or engaging than a full-screen ad unit. By definition, interstitial ads are highly viewable and see terrific user engagement. As we mentioned above, the reason interstitials exist is because they produce high viewability and click-through rates (CTRs) that drive revenue accordingly.

Viewability 52

Viewability Click Through Rate Ad Exchange SEO 52

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. Incorporating new advertising formats beyond two-dimensional games and video as it relates to viewability within in-game environments. high click-through rates). Defining in-game measurement terms (e.g.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52