InMobi

FEBRUARY 21, 2022

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Digiday

MARCH 9, 2023

In another boon to advertisers, this interactive approach to video also equips marketers with insights from consumers’ organic interactions — insights that are especially critical as the attention economy becomes more important, brands work to cut through the advertising clutter, and first-party strategies become increasingly essential.

Machine Learning 61

Machine Learning Click Through Rate Retail Brand Lift 61

InMobi

JANUARY 21, 2022

billion in 2022 , and account for nearly one in five digital ad dollars. billion in 2022 , and account for nearly one in five digital ad dollars. consumers aged 18 to 65+ using InMobi Pulse. In fact, 68% of consumers we surveyed use their mobile phone to shop online. We surveyed over 1,200 U.S.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically in recent times. Marketers will spend over $1.4 billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Monetize More

MAY 17, 2023

The video industry is rapidly booming, so you are here, reading this article. Also, don’t forget to use an online free video cutter to edit the content appealingly! Video Monetization – What Does it Mean? Video monetization is generating solid income by creating and sharing video content.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In the U.S.,

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

MAY 11, 2021

How do you bring campaign goals and KPIs to the forefront, and why is this beneficial for anyone running in-app programmatic ads? Branding campaigns have long relied on this kind of logic, using high-level KPIs to determine if enough of the right people were exposed to a brand’s messaging and ads.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Monetize More

AUGUST 3, 2022

The video industry is rapidly booming, so you are here, reading this article. Also, don’t forget to use an online free video cutter to edit the content appealingly! Video Monetization – What Does it Mean? Video monetization is generating solid income by creating and sharing video content.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. YoY until 2030, mostly through digital sales, a stunning number in this climate. What does the app developer and ad monetization landscape in APAC look like? What does the app developer and ad monetization landscape in APAC look like?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Smart-Hub

JULY 11, 2022

Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. In the first three months of 2018, over a third of all money spent on in-app advertising went to video.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 26, 2016

However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. Why mobile video? billion in 2016, up 2.6

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

MobileAds

JANUARY 20, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Here they are: Myth No.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 2, 2021

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The gaming market brings new opportunities for ad buyers. The in-game advertising market’s potential is vast.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Smart-Hub

NOVEMBER 1, 2023

It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them. Nowadays, online advertising sells better than any billboard.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Monetize More

JUNE 27, 2023

IBV aka In-banner video ads is the new black! So if you’re wondering what in-banner video ads are and how to get started with them, read on! So if you’re wondering what in-banner video ads are and how to get started with them, read on! What are In-Banner Video Ads (IBV)?

Banner 52

Banner Video Ads Click Through Rate Retargeting 52

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. While OTT is the method of delivering video content, CTV is the device used to consume the content. What is OTT Advertising?

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

MAY 24, 2023

From the surge in CTRs for video in-app ads to the prominence of mobile web ads in social media and gaming apps, these stats can give you a better idea of the mobile advertising environment. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. SmartHub's Features Have No Limits! But what is B2B programmatic advertising?

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 28, 2023

This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. Table of Contents [ hide ] What Is Behavioral Targeting? How Does Behavioral Targeting Work?

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Work With Us The Power of Mobile Marketing With 5.48 Mobile spending has increased to $143 billion with a whopping 20% increase YoY.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Monetize More

SEPTEMBER 30, 2022

It’s exactly what people have been waiting for, and everyone is going nuts over the revolutionary new features you’ve added. Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. Your app is brilliant.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

InMobi

AUGUST 15, 2017

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Engagement.

Advertising 52

Advertising Click Through Rate Video Ads Viewability 52

InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. They have a short shelf life.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Single Grain

SEPTEMBER 13, 2019

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. In fact, I’d be willing to bet that you spent more time watching the video than you did looking at any one picture.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Native advertising is a paid strategy where ads fit seamlessly with organic content.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. What Makes Amazon Ads Different. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly.

Advertising 52

Advertising Retargeting Impressions CPC 52