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Addressing the Future: Publisher Perspectives on Data, Privacy, and the Road Ahead

Ad Monsters

Future-Proofing Alongside Hefty Privacy Constraints Privacy regulations are evolving in Europe, and while a handful of states with state-led privacy regulations are already in place, three more states will be enforcing privacy sanctions next year: Montana, Oregon, and Texas. India also just passed a privacy law.

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How email marketers everywhere can learn from privacy success in the UK and EU

Martech

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

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The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer

Ad Monsters

Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. Still, companies must also be transparent about their data collection practices and ensure that they follow appropriate data privacy regulations to maintain user trust.

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The power of customer data across the journey: Acquisition

Martech

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) What about data privacy? When it comes to customer data, one pressing concern is data privacy.

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TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban

Ad Monsters

Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. The fact of the matter is that users are unfazed by this legislation. .”

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Unlock the Power of Google Analytics 4: Seamlessly Transition to the Future of Analytics

Monetize More

Data Controls and Privacy: GA4 emphasizes user privacy and data controls, ensuring compliance with privacy regulations and giving users more control over their data. Data Privacy and Compliance: GA4 prioritizes user privacy and data compliance. This knowledge can guide content creation and optimization efforts.

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Everything Advertisers Need to Know About Behavioral Targeting

Brid.tv

Especially with new privacy policies, advertisers need to make sure that this targeting option best coincides with their campaign goals. Better Engagement — With greater relevance to the user, targeted ads are more likely to capture the user’s attention and in turn, receive higher engagement and potentially higher click-through rates.