Martech

JULY 24, 2025

While Google rewards topical authority, backlinks and structured content, YouTube’s discovery system is driven by viewer behavior, such as: Click-through rate. Look at what winning brands are doing Some of the most effective B2B channels treat YouTube more like a media brand than a corporate archive. Watch time.

SEO

Martech

JULY 31, 2024

In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S. Spending on Google shopping ads, including Performance Max and standard Shopping campaigns, rose by 16% year-over-year in Q2.

CPM

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.

Machine Learning

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail

Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. Meltwater , a media intelligence company, partnered with Blackbird.AI It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

MarTech

Martech

JUNE 19, 2025

You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). 2: Social media followers/likes Why it’s weak: A large follower count doesn’t necessarily translate to brand advocacy, engagement or sales. .

Conversion Rate

Martech

OCTOBER 14, 2024

Marketing automation Improvement focus: Streamline marketing campaigns and communications through automation to increase efficiency and effectiveness. Social media management tools (e.g., KPIs: Campaign open and click-through rates. Lead conversion rates. Tools: Marketing automation platforms (e.g.,

Marketing

Martech

FEBRUARY 21, 2025

Paid social media ads dont fail because of the algorithm. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting.

Retargeting

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

A/B Testing

Martech

FEBRUARY 25, 2025

The AI bot sharks smelled blood in the water as soon as the link hit social media with the financial incentive. And their completion rate was much higher than among our real human survey takers. Instead, assign a unique URL per channel (email, client website, social media). within a day. We just switched email platforms.

Marketing

Martech

JULY 16, 2024

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

Impressions

Single Grain

MAY 31, 2025

lower average click-through rate and cases where no ads appear alongside AI-generated answers. The value of paid ads with AI search isn’t diminishing but transforming , shifting from metrics like click-through rates toward enhanced conversion quality, improved targeting precision, and automation efficiencies.

Click Through Rate

Single Grain

MAY 13, 2025

Interactive and personalized experiences have evolved beyond basic customization to leverage behavioral data, contextual signals, and predictive analytics that adapt in real-time, resulting in 4x higher click-through rates when implemented effectively. 93% of consumers find UGC helpful when making purchase decisions.

Marketing

Ad Monsters

DECEMBER 4, 2024

The legal filing claims that UMG, through Interscope Records, paid third parties to utilize software programs designed to boost the song’s popularity, thereby deceiving consumers about its actual reach. The post Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation appeared first on AdMonsters.

Click Through Rate

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. They are common and very successful across social media platforms such as YouTube, TikTok, Instagram, and Facebook, where their brevity aligns perfectly with user preferences.

Advertising

Single Grain

JUNE 16, 2025

Behavioral scoring: Assign engagement scores based on website interactions, content consumption, and social media activity. This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects.

Retargeting

Martech

SEPTEMBER 17, 2024

Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). A commonly used example is a social media campaign that generates a lot of followers but hardly any sales.

Marketing

Martech

SEPTEMBER 18, 2024

Be there: Make your brand discoverable Being there means ensuring your brand is visible wherever your audience is looking for information or solutions — whether that’s on Google, social media or other digital platforms. Understand where your audience spends their time and what questions they are asking.

Conversion Rate

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites.

MarTech

Martech

MAY 23, 2025

Googles AI Overviews and large language models (LLMs) have severely erodedclicks,click-through rates, andorganic trafficto websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers. B2C: 8% B2B: 15% Why we care.

Click Through Rate

Single Grain

JULY 7, 2025

When evaluating TikTok’s advertising value, three key metrics tell the most compelling story: Conversion rates: TikTok ads conversion rates average between 1.1% Engagement metrics: The platform’s average click-through rate (CTR) stands at 0.84% according to Lebesgue , demonstrating solid audience engagement.

ROI

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media

YieldBird

JULY 20, 2025

Designed specifically for desktop traffic, this rich media ad unit brings a fresh approach to on-page visibility and engagement. Unlike standard rectangular banners, Sticky Cube Desktop offers enhanced visibility by “sticking” to the bottom edge of the screen , ensuring it stays in view even as the user scrolls through the page.

Click Through Rate

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI

Single Grain

AUGUST 4, 2025

Natural language processing allows agencies to analyze customer communications, reviews, and social media interactions to understand sentiment and preferences at a granular level.

Agency

Single Grain

AUGUST 4, 2025

This integration enables cross-channel attribution modeling that tracks customer touchpoints across email, social media, paid search, display advertising, and offline interactions. AI agencies integrate data streams from advertising platforms, CRM systems, marketing automation tools, and web analytics into centralized data warehouses.

Agency

Digiday

JULY 29, 2025

Sharethrough and Horizon Media partnered to prove sustainability and performance can go hand in hand, earning a nomination for Best Sustainable Platform. The shift reduced carbon emissions by over 50% across display and video campaigns while improving key performance metrics, like viewability and click-through rate.

Click Through Rate

Single Grain

JUNE 13, 2025

A staggering 217% increase in email click-through rates and a 78% quiz completion rate. higher conversion rate among quiz participants The key lies in making quizzes genuinely useful. The result? This isn’t marketing magic. It’s the power of zero-party data email personalization in action.

Click Through Rate

Single Grain

AUGUST 4, 2025

By connecting Google Trends search signals and climate data to Google Cloud machine-learning models , they enabled real-time AI forecasts to automatically adjust media spend, creative, and timing. The results were remarkable: click-through rates jumped 85% year-over-year, cost-per-click dropped 33%, and site traffic grew 2.6×

Marketing

AdvertiseMint

JANUARY 5, 2025

As per recent studies, tailored marketing messages can enhance engagement rates significantly (Source: Nielsen). Common metrics include click-through rates, conversion rates , and return on investment (ROI). What Are Your Key Performance Indicators (KPIs)? Which Channels Are Most Effective for Your Business?

Advertising

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience.

Conversion

Single Grain

MAY 5, 2025

Digital Interfaces: Humanizing Technology Through Familiarity In SaaS, differentiation through design has become increasingly critical.Facing the challenge of standing out in a saturated market, Webflow implemented a retro-futuristic interface that fused bold vintage colors and geometric patterns with cutting-edge AI features.

Click Through Rate

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. Work with the leading TikTok marketing agency Algorithm-Driven Discovery Reshapes Content Strategy TikTok’s algorithm is the secret behind the success of the social media platform.

Marketing

MNTN

JULY 18, 2025

But on the flip side, if a specific social media channel seems to resonate most with your target audience, you can allocate additional resources to that channel. They might stumble across your brand through any of your different marketing mediums, including social media content, blog posts, or Connected TV (CTV) ads.

Advertising

Ad Monsters

MAY 19, 2025

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. The first is media, and the second is gambling, said Marc Guldimann, founder and CEO of Adelaide Metrics. Viewability just means an ad appeared on screen, not that anyone looked at it.

Viewability

Single Grain

APRIL 22, 2025

Email Marketing Open rate and click-through rate (CTR) Conversion rate Revenue per email List growth rate Unsubscribe rate With an average ROI of $36-$40 for every $1 spent, email marketing remains one of the highest-performing channels when adequately optimized. close rate, compared to 1.7%

ROI

Ad Monsters

JUNE 30, 2025

According to GLAAD’s 2024 Social Media Safety Index, 40% of LGBTQ+ creators reported unexplained post removals or shadowbanning—an increase from 35% in 2023. Prioritize branded search lift, saves, click-through rates and quality of community engagement. Shift KPIs from vanity metrics toward meaningful impact indicators.

Marketing