Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI CPA Marketing Conversion Rate 52

Single Grain

APRIL 26, 2025

Generic marketing messages no longer cut it. With 86% of B2B marketers agreeing that personalized content is key to success, the challenge lies in delivering tailored experiences at scale. According to research from Demand Gen Report, 86% of B2B marketers agree that personalized content is essential for success in today’s market.

Marketing 52

Marketing Click Through Rate Audience Conversion Rate 52

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. So, let’s go over a few ways you can supercharge your email marketing and make it exciting again.

Marketing 104

Marketing Real Estate Click Through Rate A/B Testing 104

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Martech

SEPTEMBER 18, 2024

Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. ” or “How does AI impact digital marketing?”

Conversion 73

Conversion Conversion Rate Click Through Rate A/B Testing 73

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). I was running a marketing-related campaign targeted towards a Brazilian audience once, and trying to get them over to my marketing page. you can see which age segments perform the best for your ads.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

A/B Testing 120

A/B Testing Marketing Machine Learning Retail 120

Single Grain

NOVEMBER 22, 2019

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. You see, in our era of cross-channel marketing where brands are expected to be everywhere at the same time, building recognizability is tough. How to Increase Website Traffic through Social Media.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

APRIL 8, 2020

If you want to increase the click-through rate and sales from your video ads for your e-commerce store, instead of just relying on that one call to action link, take advantage of shoppable posts. Dive Deeper: The Ultimate Guide to Growing Your Business with Influencer Marketing. #6 5 – Team Up with Influencers.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. 480% more clicks. The Types of Videos to Use at Each Stage of the Marketing Funnel. When you install the pixel on your landing page, all the people who visited it will be tagged and you can retarget them later with a highly relevant ad.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Adtaxi

APRIL 7, 2022

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. Marketers, publishers and adtech partners all will be looking to more meaningful signs of engagement, including attention metrics.

Media 135

Media Advertising Click Through Rate Machine Learning 135

Single Grain

JANUARY 8, 2025

If you’re looking for the optimal tactics to fuel your account based marketing strategy, this is the article for you. Here are the account-based marketing best practices and strategies to attract specific customers in your prospect pool. Use the right marketing and sales channels your accounts already use to boost visibility.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

illumin

MARCH 27, 2025

Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. This is to further help advertisers make the most of their marketing campaigns and get more out of their experience in using its ad platform. Moreover, the addition of site links to ads have allowed marketers to see a decrease of 4.5%

Click Through Rate 66

Click Through Rate Machine Learning CPA Retargeting 66

Single Grain

JULY 2, 2019

Please note: It is still important to target informational and navigational search queries in your digital marketing strategy, although the maximum weightage should be given to high-commercial-intent keywords. And there is no better way than email marketing to enable them to visit your site more often. Get A Free Consultation.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

MARCH 13, 2025

Sales Funnel vs. Marketing Funnel There are subtle differences between sales and marketing funnels. The marketing funnel typically precedes the sales funnel and focuses on building awareness and interest in the product or brand. Marketers can allocate budgets more effectively, ensuring campaigns drive measurable results.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. Single Grain Marketing uses Karrot.ai LinkedIn was first developed as a networking tool, but is now one of the most effective marketing platforms. From Mass Marketing to Precision Targeting Casting a wide net doesnt work for ABM.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

Marketing 105

Marketing Conversion SEO Conversion Rate 105

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

illumin

MAY 22, 2024

Facebook and Instagram ads (as well as the sure-to-come Threads ads) are a critical tool in many marketers’ playbooks. Now, with the introduction of Threads , Meta is looking to corner another aspect of the social media market. Retargeting Another important feature of Meta ads is retargeting. This is a total of 124.9

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Ad Wisey

MAY 13, 2022

Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy. 33% of marketers turn to paid advertising to boost their brand awareness. Alternative market. Want to see some proof?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. It has helped them stand out in a crowded market, making them a staple in their industry.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Instead, I like to use them for brand-building and retargeting. Account-based marketing (ABM) targeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

MAY 18, 2021

According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. And that’s where your lead magnet creation and marketing must focus. Effective Marketing and Distribution Strategies.

Conversion 145

Conversion SEO Audience Conversion Rate 145

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. In today’s fast-paced business landscape, staying on top of your marketing campaigns can make all the difference.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their marketing strategies to dominate these fleeting but crucial touchpoints. Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. This article will look at ten direct response marketing examples that work well. The goal is to use the ten direct response marketing examples to show you how to drive real revenue and growth for your business.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Right before the COVID-19 pandemic, the U.S.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. 1) Email Marketing Automation.

Pop-Up 52

Pop-Up Marketing Retargeting Shipping 52