Remove blog
article thumbnail

What is Click Through Rate (CTR) & How to Calculate it: A Complete Guide

AdPushup

Have you been trying to figure out how to calculate click through rate? This blog takes you through the ins and outs of click through rate and how you can take it up a notch.

article thumbnail

How to Use Videos in Your Next B2B Marketing Campaign

Ad Rants

Your customers don't have time to read through pages of product research and promotional materials. That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. Use Video in Email Marketing.

Marketing 233
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Real Estate Marketing Ideas You Should Never Skip in 2023

Ad Rants

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. 10 Real Estate Marketing Ideas 1. 10 Real Estate Marketing Ideas 1.

article thumbnail

Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Guest blogging. Brand ambassadors.

Marketing 130
article thumbnail

Getting back to basics: Marketing ROI

Martech

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing?

ROI 123
article thumbnail

10 Best Tips for Marketing of Business Services

AdvertiseMint

Are you looking for ways to market the services of your business effectively? In this post, we’ll discuss ten essential service marketing strategies. Determine a Unique Selling Point The unique selling point in marketing showcases how valuable a product or service is for customers. However, do not overdo it!

article thumbnail

View-Through vs. Click-Through Attribution: Differences Explained

MNTN

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. Two options for doing so: view-through and click-through attribution. To measure click-through rates on each ad, you use data analytics.