Remove Click Through Rate Remove Entertainment Remove ROI
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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

more authentic than brand-created content and driving higher engagement rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Their personalized content generated 4.5x

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Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

Marketing Dive

Courtesy of Roblox Dive Brief: Agency network Dentsu collaborated with GeekOut and Kodansha Creators’ Lab to recently launch Robmix, a business focused on new entertainment opportunities related to Roblox and its users, per a press release.

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Repurposing Creative Assets Across Multiple Platforms: A Tactical Guide

Single Grain

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Single Grain’s content marketing experts can help you analyze your content performance data to identify the assets with the highest repurposing ROI.

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How to Use Videos in Your Next B2B Marketing Campaign

Ad Rants

For example, using video in your email marketing can result in a 300% boost in click-through rates. Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. That's why video is such an important tool for B2B marketers.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. 23% of U.S. 23% of U.S.

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A Handy Content Marketing Glossary of Terms

Single Grain

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Click-Through-Rate (CTR). Algorithm (Updates).

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

The focus is on informing, educating, and entertaining instead of always directly selling. The aligned messaging drives higher ROI on marketing budgets. Always view marketing through the AIDA lens, whether launching a new e-commerce site or promoting a discount. What marketing platforms and features drive ROI?