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Sports sponsorships for women athletes grew 20% in 2022

Martech

Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year. Women are projected to overtake their male counterparts in social engagement by 2024. Dig deeper: Pro female athletes and NILs attract big endorsements. Pro leagues.

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‘Tech for Good’ offers a PR package to minority-led start-ups

Martech

Kite Hill has just launched a “Tech for Good” pitch-off, asking technology start-ups with diverse founders to apply for a three-month pro bono communications program. The other part of that is the demand we’re seeing across new categories, in green tech, clean tech, broader ESG. Applicants must be U.S.-based.

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The latest AI-powered martech products, platforms and additions

Martech

That puts the US in seventh place in that category. The Hub by GoDaddy Pro uses generative AI to create client communications, provide business advice and troubleshoot website errors. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service. Get MarTech! In your inbox.

MarTech 98
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Building your generative AI marketing skillset: Training and upskilling

Martech

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates. The Neuron Newsletter : Daily digest of the latest AI news.

Marketing 112
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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. It’s about finding meaningful categories, not creating countless micro-groups. Segment like a pro — tailor your messages to hit home. Tweak to peak.

ROI 117
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Media Briefing: A snapshot of the digital media economy at the start of earnings season

Digiday

The key hits: IAC’s Dotdash Meredith saw an 18% decrease in its pro forma digital revenue in June 2022 compared to June 2021. Media advisors and analysts say they’re seeing warning signs but are waiting to see how much of a hit certain advertising categories take before proclaiming a recession. Up and down ad categories.

Media 65
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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

Automation tools can help handle critical tasks daily. These email-focused automation tools deliver: Email templates for slick design Sequences to send relevant follow-ups • Metrics on opens, clicks, unsubscribes • Integrations to sync contacts across tools Popular tools in this category are GetResponse and MailChimp.