Sports sponsorships for women athletes grew 20% in 2022
Martech
DECEMBER 15, 2022
Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year. Women are projected to overtake their male counterparts in social engagement by 2024. Dig deeper: Pro female athletes and NILs attract big endorsements. Pro leagues.
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