Martech Series

AUGUST 5, 2022

Guided Analytics pioneer Toucan received the 2022 Industry Excellence Award in the Business Intelligence category from Dresner Advisory Services. The reports are based on data collected from users and provide a broad assessment of current usage, key drivers, technology priorities and future intentions. Toucan, a Trust Leader.

MarTech 91

MarTech Marketing 91

Martech

MARCH 27, 2024

Data accuracy and integration : Successful ABM relies on accurate and integrated data. Digital marketing professionals must ensure their data management systems are robust enough to support the intricacies of an ABM strategy. Dig deeper: T he false allure of B2B intent data So, is ABM right for you?

Marketing 107

Marketing Conversion Rate Audience MarTech 107

Martech Series

SEPTEMBER 21, 2022

MediaWallah’s Independent Data Connectivity Platform Gives Data Owners Total Control. The company’s mission is to provide the ecosystem with data and innovative technology that allows companies to establish a fluid identity-first approach to their marketing. Marketing Technology News: Data Complexity Untangled by Rowbot.io

Cookies 84

Cookies Education MarTech Advertising 84

YieldBird

MAY 29, 2023

It promises advantages such as increased visibility, data protection, and eliminating intermediaries, potentially leading to improved return on investment. Before developing an in-house programmatic solution, assessing your organization’s capacity across three critical categories: people, process, and technology, is crucial.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Chief Martech

FEBRUARY 27, 2024

Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. Yet year over year over year, the data consistently fails to show that outcome. I’ve also got no problem with market forces that tend to drive a small number of competitors in a category to pull away from the crowd.

MarTech 98

MarTech ROI Marketing 98

Martech Series

NOVEMBER 28, 2022

The Cloud Computing Security Excellence Award, presented by Cloud Computing magazine, recognizes companies in two distinct categories that have most effectively leveraged cloud computing in their efforts to bring new, differentiated offerings to market. Marketing Technology News: Lawmatics Announces New Integration Partnership with MyCase.

MarTech 63

MarTech Marketing 63

Martech Series

JUNE 14, 2022

Following are the winners in each Integration Challenge category: Customer Management – Group Elite and their integration of Salesforce customer data and Verint’s Engagement Data Platform. Infrastructure – Telus International’s Thrio CC360 CCaaS integration with the Verint GCP based Telus ASP system.

MarTech 91

MarTech Marketing 91

Martech Series

DECEMBER 13, 2022

the data streaming pioneer, announced the appointment of Shaun Clowes as Chief Product Officer (CPO). All businesses are facing competitive pressures to meet customer expectations for activities to happen in real time, making data streaming crucial for today’s data infrastructures. Confluent, Inc.,

MarTech 67

MarTech Marketing 67

OpenX

NOVEMBER 3, 2022

This partnership will enable buyers and sellers to build and activate global audiences without using third-party cookies or device IDs while still preserving the safety and security of user data. The privacy-safe offering is easily enabled through OpenX Deal IDs , and audience targeting relies on privacy-protected, first-party publisher data.

Real Estate 52

Real Estate Media Cookies Fashion 52

Martech Series

DECEMBER 8, 2022

Progress , the trusted provider of application development and infrastructure software, announced that it has earned more than 10 recognitions from industry leaders in the second half of 2022 for its employee engagement and corporate social responsibility (CSR) initiatives–bringing the total accolades to nearly 30 this year.

Education 91

Education MarTech Marketing 91

Martech

OCTOBER 14, 2022

The companies that have been most successful in adapting to these challenges share one critical commonality: they prioritize the collection and use of privacy-compliant first-party customer data as a competitive asset. Putting data at the heart of customer engagement. The Comoto Family of Brands is one such retailer.

A/B Testing 113

A/B Testing Marketing Retail Communications 113

Martech Series

NOVEMBER 8, 2022

Verified Users Rate Satori’s Universal Data Access Solution a High Performer in Data Governance and Data Security. Our mission is to enable analytics driven companies to maximize their data utilization by automating and securing access to cloud data wherever it resides.

MarTech 73

MarTech Data Management Platform Marketing 73

Automatad Inc.

JANUARY 9, 2024

It allows you to leverage data insights, make data-driven decisions, leverage high-level targeting, and utilize different auction techniques, such as server-side header bidding and unified auction. Find the origin of the problem, such as location, device, network, infrastructure, ad unit, specific webpage, bidders, etc.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL). Infrastructure.

Marketing 110

Marketing Audience MarTech Communications 110

Martech Series

SEPTEMBER 15, 2022

“At Coinbase, our in-house data teams are always trying to improve how we use data to drive business value. Michael Li, VP of Data at Coinbase. With Bluesky’s intelligent monitoring and smart alerting, we’re able to simultaneously reduce waste while improving the value we get from our data.”.

MarTech 80

MarTech Machine Learning Marketing 80

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages. But breaking ground in a new category requires marketing that builds from the ground up. Data and brand exposure.

Retail 83

Retail Food Education Marketing 83

Martech Series

NOVEMBER 1, 2022

intelligent customer service platform fully integrates with existing contact center infrastructure, includes the power of real-time transactional data and optimizes human/digital engagement across all channels. The Cognigy.AI Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Conversion 82

Conversion Healthcare MarTech Retail 82

Ad Monsters

JANUARY 9, 2023

Real-time optimization powered by data-driven ad placement automation eliminates the risk of broadcasting irrelevant messages. In other words, by leveraging various data sources, real-time optimization ensures personalized messages reach customers through each channel of the retail media network. In-store Inventory Data.

Retail 105

Retail Media Cookies Impressions 105

Martech Series

AUGUST 2, 2022

” The new CIP enhancements help marketers more sharply focus on account activity and purchasing intent while capturing data to inform the bigger picture around trending business opportunities. Marketing Technology News: DAS42 Awarded Snowflake Technology Competency Badge.

Machine Learning 57

Machine Learning Marketing MarTech ROI 57

Martech Series

JULY 28, 2022

The breakdown of award categories are: 2022 Paradigm B2B Midmarket Edition. 3 Bronze (Content & Data Management, Transaction Management and Integrations, Operations & Infrastructure). The breakdown of award categories are: 2022 Paradigm B2B Midmarket Edition. 2022 Paradigm B2B Enterprise Edition.

eCommerce 81

eCommerce MarTech Marketing 81

PubMatic

SEPTEMBER 7, 2022

Content Categories. Buyers and their ads can be categorized across hundreds of IAB categories. Some categories are widely accepted – like shopping or ecommerce – while others require more scrutiny and review by the publisher – political is a good example – before these ads are accepted and allowed to be shared with audiences.

Audience 77

Audience Shipping eCommerce Advertising 77

Basis

DECEMBER 5, 2022

billion in 2022, and although growth is slowing down, the category is still estimated to approach nearly $20 billion in spending through 2024. On one side: more and more people are prioritizing their data privacy rights. Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit.

Healthcare 52

Healthcare Marketing Education Conversion 52

Martech

JANUARY 11, 2022

But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. The promotion around the IMAX release falls into the category of brand partnership, one of Tourism Ireland’s biggest. Launching Ireland on IMAX.

Marketing 89

Marketing Data Management Platform Retargeting Media 89

AdvertiseMint

SEPTEMBER 28, 2023

Web Services Amazon Web Services (AWS) is a leading cloud service provider offering reliable and scalable infrastructure to support various computing needs. It builds, deploys, and manages applications and services through Microsoft-managed data centers. Furthermore, it boasts a network of data centers located around the world.

Retail 52

Retail Machine Learning Electronics Audience 52

Martech

MARCH 9, 2022

. “One of the big gaps we noticed, especially during the advent of marketing automation, is that everybody really shifted their focus to the containers — when you were going to send something out — and a lot of engineering, data, technology, operational resources and marketing bandwidth went into that, and the content wasn’t relevant.”

Machine Learning 117

Machine Learning Marketing MarTech 117

Martech Series

JULY 4, 2022

UserZoom , the pioneer of the Digital User Experience (UX) Insights category, announced that Alfonso de la Nuez – Co-Founder & Co-CEO – is launching his first book: The Digital Experience Company: Winning in the Digital Economy With Experience Insights. These are important, but are simply not enough.

MarTech 89

MarTech Marketing Media 89

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Let’s begin with customer data platforms. You can read more about CDPs in general on MarTech’s Customer Data Platform page.)

MarTech 69

MarTech Marketing Cookies Audience 69

Martech

OCTOBER 20, 2022

Monitor data quality within marketing technology products. Brinker says the vast majority of marketing technologists fall into this category. Brinker defines the Analytics Architect as “modellers” who focus on the structure and infrastructure of data collected by the marketing organization.

MarTech 88

MarTech Marketing Shipping Conversion 88

Martech Series

JUNE 7, 2022

A new mindset, a new category, and a true end-to-end solution was needed, and this is where Unified API Protection comes in. Detect: API Sentinel enables security teams to discover and track their APIs; assess and remediate risks to eliminate coding errors that can lead to data loss and business disruption.

MarTech 80

MarTech Marketing 80

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Digiday

OCTOBER 18, 2022

But rather than just being a concern on social media, some marketers say the audio category — in particular podcasts — has room for improvement. Any platform that has invested in safety has grown their business … Once we get this infrastructure in place, everybody benefits.”. Political advertisers deal with the same issues brands do.

Advertising 65

Advertising Marketing Cookies Ad Tech 65

Digiday

DECEMBER 7, 2022

The undeniable explosion of growth among retail media networks has not been lost on Acxiom, the data giant owned by agency holding company IPG. As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network.

Ad network 63

Ad network Retail Audience Conversion 63

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Vendors source this data differently, however. As a result, reliable keyword data has become less of a commodity and more expensive.

SEO 137

SEO Marketing Machine Learning CPC 137

Martech Series

JUNE 7, 2022

Postal Service, where he was responsible for developing and leading strategic technology initiatives to deliver an innovative IT and security infrastructure that supported more than 1,200 users across 105 locations, keeping the network responsive and resilient.

Agency 78

Agency MarTech Communications Marketing 78

Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. TV advertising as a whole will grow by 1 to 3% 2 over the next five years, reflecting how much certain traditional investments pull down the category as a whole. A Look Back.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

InMobi

MAY 27, 2020

But the second category of CMOs were those who were mainly undertaking incremental innovation of their legacy digital infrastructure and never paid full attention to building mobile-first outreach. ” "Two categories of response strategies are emerging from the CDOs (chief digital officers).

Fashion 52

Fashion Ad Tech Cookies Conversion 52

Smart-Hub

OCTOBER 16, 2023

These changes span from heightened engagement and loyalty-building to reshaping infrastructure and the potential tokenization of tangible assets. These algorithms allow marketers to analyze real-time data to make informed decisions quickly. However, it’s important to note that data was another central aspect of the discussion.

Retail 64

Retail Ad Exchange Cookies Fashion 64