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Connected TV Retargeting For Clothing & Apparel Brands

MNTN

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

They feature an image of the product with the headline, price, and other benefits, such as “free shipping.” Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

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How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences.

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Ask an Expert: Holiday Advertising Best Practices

Basis

That could come in the form of sticker price, coupon availability, perceived value, and/or the promise of free shipping, free returns, and low hassle. These audiences are not the typical cannabis customers, so competitors will be less likely to target them, allowing your brand to own the space. CPG Holiday Advertising Best Practices.

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How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

Free shipping. 4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. Dive Deeper: Retargeting 101: Why It’s Essential for Any Marketing Funnel.

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10 Bottom of Funnel Marketing Strategies to Drive Conversions

MNTN

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

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Ask an Expert: Holiday Advertising Best Practices

Basis

Like last year, price—which encompasses not just sticker price, but also factors such as coupon availability, perceived value, and/or the promise of free shipping and free returns—will be top-of-mind for consumers, more than a third of whom are buying less than they were six months ago.