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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Pop-up Ads As the name suggests, these ads pop up on a screen and include a call-to-action. The CTA varies, depending on the online advertising goal; they can either compel users to sign up for a service or newsletter, learn about a product or brand, or purchase products.

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

For the same reason, native ads help marketers drive brand awareness. Book Your Free Consultation Spot Request a Callback Exploring Display Ads Display advertising is an umbrella term for multiple ad formats, including banner ads, pop ads, and others. Besides, native ads are less frequently blocked by ad blockers.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication. music gig, party or storefront).

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10 Benefits of Online Advertising

Single Grain

Remember the last time an ad for that pair of sneakers you’d been eyeing popped up in your Facebook feed? While both aim to communicate a brand’s message and induce consumers to purchase products or services, they engage audiences differently: Traditional advertising is often passive and one-way.