Brand Awareness, Manufacturing and SEO

How to put marketing data into meaningful context

Martech

JULY 22, 2024

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 Did all the phrases that moved up include branded terms? Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales?

Marketing

Marketing SEO ROI Brand Awareness

Enterprise Local SEO: How It Works and Why It’s Important

Single Grain

MAY 3, 2023

Most enterprises already do some form of local SEO, such as claiming their Google Business profile. But beyond that, are you investing in a local SEO strategy? This guide will explain the importance of local SEO for enterprises, how the local customer journey differs, and how to build an effective campaign.

SEO

SEO Brand Awareness Conversion Audience

How to optimize SEO when you are an advertiser?

Lemonads

MAY 29, 2020

In this article, we come back to the nature and potential of organic traffic for an e-merchant in order to guide you and advise you on the SEO actions you can implement to take full advantage of its power. Why should you maximize the organic traffic of your e-commerce site by developing your SEO?

SEO

SEO Advertising Manufacturing Brand Awareness

How Does Attention Affect Revenue? Real Data Findings

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO

SEO Brand Awareness Manufacturing Conversion

How Does Attention Affect Revenue? Real Data Findings

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO

SEO Brand Awareness Manufacturing Conversion

Intent Data for ABM: Identify and Win Key Accounts

Single Grain

APRIL 28, 2025

Cool accounts : Brand awareness and thought leadership content. For each segment, create tailored content and campaigns that address their specific interests and stage in the buying journey: Hot accounts : Direct outreach with specific solutions to their researched challenges.

ROI

ROI Conversion Rate Manufacturing Education

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

MAY 5, 2023

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success. Try not to discard one placement if doesn’t work right away.

ROI

ROI Advertising Conversion SEO

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. Fresh content improves SEO , sending more traffic to your website, and thus helps you acquire more customers. Run native ads to boost brand awareness without making it too obvious. Procurement/Spending/Sourcing. Management. Software Development/QA Testing. Business Intelligence.

Marketing

Marketing Native Advertising Education Non-Profit

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

APRIL 28, 2020

As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing. Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. Book My Free Marketing Consultation. 2) Single Grain.

Marketing

Marketing Audience Media ROI

How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

MARCH 15, 2021

Even with popular types of advertising like email and SEO, you can track how you used your budget but you don’t get a set number of leads from the money you invest. Improve Brand Awareness It’s no secret that consumers love companies that have clear branding.

Affiliates

Affiliates Conversion SEO Healthcare

What is White Label and How Can White Label Advertising Scale your Business

Smart-Hub

JUNE 16, 2021

White labeling is a business practice of using third-party providers to produce or manufacture a product to the exact requirement that you have and then presenting the product to your customers under your brand name. What is White Labeling? Benefits of White Label Digital Marketing for Your Business.

Advertising

Advertising Ad Exchange Agency Ad Tech

Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

DECEMBER 11, 2019

However, Magento isn’t the easiest e-commerce platform to work with when it comes to SEO. If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Monitors nearly every imaginable SEO parameter.

SEO

SEO GDPR Conversion Media

Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Nike's designers are not afraid of being bold – as evidenced by their “green grass” golf shoes that hit the market in January 2019: Their SEO strategy is also up to the mark. And, oh, the swoosh! Personalization.

Marketing

Marketing Fashion Banner Audience

12 Types of Interactive Content to Drive Better Engagement

Single Grain

OCTOBER 20, 2020

This bike manufacturer wanted to reach customers in a more personal way. When they teamed up with Macroscape, the marketing consulting firm turned to interactive content to drum up interest in the bicycle brand. 2) Brooklyn Bicycle Co. They instill trust, as people put great faith in their outcomes.

ROI

ROI Conversion Rate Conversion Marketing

6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

APRIL 20, 2023

Search engine optimization: Optimizing your website and content via SEO to rank higher in the SERPs for relevant keywords and phrases. Learn More: 7 Ways Video Helps Inbound Marketing 2) Scooter Manufacturer : 600% ROI Gain with Inbound PPC The Opportunity For decades, scooters were mainly viewed as toys for kids.

Marketing

Marketing SEO ROI Conversion Rate

AdTech Trends

How to put marketing data into meaningful context

Enterprise Local SEO: How It Works and Why It’s Important

Trending Sources

How to optimize SEO when you are an advertiser?

How Does Attention Affect Revenue? Real Data Findings

How Does Attention Affect Revenue? Real Data Findings

Intent Data for ABM: Identify and Win Key Accounts

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

8 SaaS Marketing Trends You Can’t Ignore in 2020

31 Best Digital Marketing Campaigns You Can Swipe

How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

What is White Label and How Can White Label Advertising Scale your Business

Top 18 Magento SEO Plugins for Your E-commerce Site

Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

12 Types of Interactive Content to Drive Better Engagement

6 Inbound Marketing Case Studies to Inspire Your Own Strategy

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