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Brand reputation on social media: Why eCommerce businesses should care

Ad Wisey

We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. In this article, Elena Teselko from YouScan tells about the role of brand reputation and ways in which it can be managed.

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How To Use Facebook Ads for E-Commerce

AdvertiseMint

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. Are Facebook Advertising Campaigns Effective for eCommerce? Billions of active users scroll through the platform daily, providing brands a great opportunity to reach potential customers.

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What Is CPM for Publishers?

SODP

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

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Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings

Digiday

“While people may not agree with political or controversial accounts, it’s impressions and eyeballs we need for our clients,” David Song, CEO at Rosie Labs ad agency, said via email. “As long as Twitter delivers on audiences and reach, they will continue to stay on our buys.”

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Travel is Back on Track with Connected TV

MNTN

eCommerce habits are locked in now, and they’re not going anywhere,” he noted. He pointed to the fact that 86% of customers interested in travel watch CTV, and 77% watch ad-supported channels, meaning there’s a built-in audience for travel brands—and CTV’s targeting capabilities finds them. The same goes for streaming TV. Their goal?

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Instagram Marketing Strategy: How You Can Win In The Market!

Lemonads

The model is based on CPC (cost-per-click) and CPM’s (cost per impressions), and prices are determined according to Instagram’s ad auction. Access Instagram analytics tools: They are called Insights, which provide stats about the impressions and reach of your posts. This feature is very similar to Snapchat stories.