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B2B Retargeting: Complete Guide to B2B Remarketing

MNTN

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

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Go Big or Small With Connected TV Retargeting

MNTN

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Why should B2C brands have all the fun?

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Go Big or Small With Connected TV Retargeting

MNTN

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Why should B2C brands have all the fun?

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Connected TV Retargeting For Clothing & Apparel Brands

MNTN

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

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Real World Performance Wins from MNTN’s Top Retail Advertisers

MNTN

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. If that sounds like a performance marketing channel, you’d be right. Increase conversion rates?

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LinkedIn introduces CTV ads for B2B campaigns

Martech

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

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Assess Funnel-Stage Strategies to Maximize Marketing Spend

Adtaxi

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.