Advendio

DECEMBER 19, 2022

Here’s what we’ve been up to during Q4 of 2022: Industry Events. Programmatic I/O. In October, ADvendio’s Samantha Giaver and Rachel Donoghue from our sales team attended AdExchanger’s Programmatic I/O Conference in NYC. As 2022 draws to a close, everyone at ADvendio is reflecting on a successful and exciting year.

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Cookies Retail Media Marketing 76

Paleo AdTech

DECEMBER 10, 2023

Its mission was to programmatize the buying and selling of digital ads for premium and upper-funnel inventory rather than remnant and class-two, which was basically all other programmatic. Andy managed the Microsoft relationship and the FBX integration – back when Facebook was in the programmatic space, and was still called Facebook.

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Ad Server Media Ad Tech Marketing 52

Automatad Inc.

NOVEMBER 20, 2023

Share Tweet Share One truth that says all: “Premium inventories are always reserved for premium buyers and for direct deals.” Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process.

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Basis

JULY 27, 2022

What are the anticipated impacts by channel? Programmatic: In 2020, 63% of political dollars flowing through Basis went to programmatic ads. Programmatic: In 2020, 63% of political dollars flowing through Basis went to programmatic ads. Where is all that money going? Political CTV ad spend is expected to top $1.5B

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Advertising Media Marketing 71

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. two years ago, it was a logistical, political and technical quagmire and not nearly as comprehensive as this latest.

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Advertising Ad Tech Impressions Viewability 62

RevX

NOVEMBER 7, 2022

What is a Programmatic DSP? A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. What does this mean for advertisers? Programmatic DSP enables you to buy only the high-quality and relevant ones. And it does this at scale.

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Monetize More

NOVEMBER 8, 2022

But when you understand what bidflation really is — and how it’s costing some major publishers millions of dollars in lost revenue — you need to pay attention. This blog post breaks down what Bidflation is and how publishers can stop losing money from it. Understanding the Programmatic Auction to address Bidflation.

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Mediavine

APRIL 27, 2023

If you’re reading this, you survived what is historically the slowest time of the year in the advertising industry – and in this case, it was a strange one. How did ad performance measure up in Q1 compared to what we predicted? Back in 2021, we started a series on the Mediavine blog titled By the Numbers with Brad (BTWNB).

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Fashion Advertising Audience 78

Smart-Hub

OCTOBER 3, 2023

Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms. However, ad networks took the lead historically, accumulating inventory pre-RTB and programmatic eras. Key Characteristic Focuses on direct relationships between advertisers and publishers.

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Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? What is the future of adtech? What is adtech? Programmatic ad-buying. The components of adtech. The challenges of adtech.

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Monetize More

APRIL 23, 2023

Choosing what ads to display on your site is one of your many responsibilities as a publisher. This is where you choose what ads to show on your site. What’s your programmatic revenue strategy for 2023? We provide more information in the blog post. How do you know?

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InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Interested in learning more about the current state of mobile programmatic? Typically, direct or guaranteed buys happen at a fixed price, as opposed to through an auction.

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Advertising Ad Exchange Fill rate Ad Inventory 52

Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. What Is the AdSense Arbitrage Method? But what is arbitrage in the first place? What Is Arbitrage? Ok now… What is Adtech Arbitrage? One such way is AdSense arbitrage.

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Paleo AdTech

DECEMBER 10, 2023

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture.

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Header Bidding Non-Profit Ad Tech Ad network 52

NewProgrammatic

APRIL 28, 2022

And those looking to capitalize on programmatic media buying can now benefit from the BNPL hype as well. In this article, we’re taking a closer look at how brand-safe programmatic advertising solutions can help your business get more exposure with BNPL platforms… even if you’re not there.

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Advertising Brand Awareness Audience Conversion 94

Smart-Hub

MAY 2, 2023

Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. With programmatic advertising advancing ever-increasingly, automation is essential to keeping up with the trends. All-in-all, AI helps you save time and money. billion by 2027.

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Ad Exchange Advertising ROI Non-Profit 40

Automatad Inc.

NOVEMBER 8, 2023

In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It is a $600 billion question demanding a clear explanation of what it is, how it works, why publishers should use it, its benefits, and everything else.

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Monetize More

FEBRUARY 26, 2023

When running a direct-response campaign To compare site performance to averages A universal standard of measurement regarding revenue for the impression sold. The rise of new ad formats like native ads and programmatic audio could impact the way CPM and eCPM are calculated and compared. When is CPM useful for publishers?

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CPM Impressions Viewability Click Through Rate 98

Lemonads

SEPTEMBER 13, 2020

What is real-time bidding and how does it work? As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ? What does this mean?

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Martech Series

DECEMBER 27, 2022

What is the future of digital advertising in 2023 and beyond? A second initiative is the launch of Manifest V3 for Chrome extensions, which could have a direct impact on the ability of ad blockers to function. You can read more about this in our previous blog post Google’s Manifest V3 (MV3) Impact on Ad Blockers and Ad Tech.

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NewProgrammatic

JANUARY 26, 2022

To make it easier, we’ve listed summits, conferences, and expos that are not only relevant to the programmatic industry but also worthwhile to attend for anyone interested in growing a brand in a digital space. Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online.

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NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Key trends for programmatic advertising in 2022. UX-centric approach. Cookieless-based approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Mediavine

APRIL 27, 2023

If you’re reading this, you survived what is historically the slowest time of the year in the advertising industry – and in this case, it was a strange one. How did ad performance measure up in Q1 compared to what we predicted? Back in 2021, we started a series on the Mediavine blog titled Behind the Numbers with Brad (BTWNB).

Fashion 52

Fashion Advertising Audience 52

Digiday

JUNE 22, 2022

The integration means companies using the cloud-based computing service can match their first-party data using UID2 to facilitate programmatic ad placement more efficiently via the AWS Marketplace. “The UID2 Operator operates a UID2 service to process user PII and generate and manage UID2s and UID2 tokens.”

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Ad Tech GDPR Advertising MarTech 61

PrograMetrix

JULY 21, 2021

Improve Your B2B Programmatic Advertising Using Intent Data. What is Intent Data? Intent data is information collected from users' online browsing activities that indicates what products and services they are most interested in and likely to purchase. Related: State of Account Based Marketing in 2021.

Advertising 52

Advertising Retargeting Fashion Marketing 52

Paleo AdTech

MAY 2, 2023

Its mission was to programmatize the buying and selling of digital ads for premium and upper-funnel inventory rather than remnant and class-two, which was basically all other programmatic. Andy managed the Microsoft relationship and the FBX integration – back when Facebook was in the programmatic space, and was still called Facebook.

Ad Server 40

Ad Server Media Ad Tech Marketing 40

Monetize More

MAY 20, 2023

However, what do you do when you can’t use the network to monetize your traffic? Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Whatever the reason, all is not lost. As a blogger, the process is simple.

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RevX

FEBRUARY 6, 2022

This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back. What is Mobile App Retargeting? That's where mobile app retargeting comes in to win your users back again. App Trends for Valentine's Season.

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Retargeting Non-Profit Conversion Audience 52

Paleo AdTech

MARCH 17, 2023

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Smart-Hub

OCTOBER 24, 2022

After all, the impermanence of the world has recently reached the point where we do not know what will happen the next day or the next hour and whether it can turn our whole life upside down, as it has happened several times in recent years. White Label Solutions. Automating everything and anything. All of these will remain relevant in 2023.

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Advertising Cookies Banner Machine Learning 40

RevX

APRIL 5, 2022

What are you trying to accomplish? Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. Do you want to reach a broad audience?

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Demand Side Platform Machine Learning Rich Media Audience 52

Smart-Hub

AUGUST 2, 2022

What kind of business needs White label solutions? What is the role of white-label ad operation team? Thus, we launched an outstaffing service for SmartHub white label programmatic platform owners. What do you need to know about advertising operations? Let’s see how it works and why you need it.

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VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.”

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Smart-Hub

MARCH 8, 2022

As this technology doesn’t lose its relevance we decided to take it apart and see what’s in: how it works, what are the main benefits of it, and finally, how you can make use of it on SmartHub. Traditionally, the so-called “waterfall” model prevailed in programmatic but it wasn’t very efficient in terms of auction dynamics.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Smart-Hub

FEBRUARY 16, 2024

But what exactly does this model imply? Book Your Free Consultation Spot Request a Callback What Is Header Bidding? SSP An SSP is a supply-side platform for website owners and app developers who want to monetize their inventory programmatically. Considering this, your ad exchange platform has to support this functionality.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Smart-Hub

JULY 6, 2021

So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Advertising operations, commonly known as Ad Ops, is everything related to managing and delivering online ad campaigns across different platforms in the programmatic buying landscape.

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Ad Ops Ad Exchange Ad Tech Non-Profit 52

MNTN

JANUARY 13, 2023

While these efforts are often splashy, it’s hard to quantify what they are actually driving for the business. What Is Performance Marketing? There are no surprises with performance marketing: You get exactly what you pay for. In addition to deciding what you’re trying to say, you should also think about how you want to say it.

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Advertising CPA Marketing Brand Awareness 52