Remove blog what-is-header-bidding-and-why-should-publishers-be-doing-it
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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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Elevate Your Ad Revenue: The Ultimate Guide To Header Bidding

Smart-Hub

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). But what exactly does this model imply? Why is it important and how to implement it? Let’s start with the header bidding definition.

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Google AdSense Arbitrage: The Ultimate Guide for Publishers

Automatad Inc.

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. What Is Arbitrage?

CPC 52
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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. What Is Ad Exchange? Publishers want high prices for their ad space.

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Preferred Deals, and How to Setup Them in Google Ad Manager?

Automatad Inc.

Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. What Is Preferred Deal? Also, as a publisher, you can negotiate the preferred deals with various advertisers.

CPM 52
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What’s the difference between RPM and session RPMs (RPS)?

Monetize More

If you’re a publisher, you may be wondering which metric is more important to track: revenue per mile (RPM) or revenue per session (RPS)? As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. What’s the difference between RPM and RPS? Definition.

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How much should my website be earning in 2022?

Monetize More

How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure publisher. This blog post helps you in that quest. Why is Website Traffic Important? Why is Website Traffic Important? What is the remaining 95% doing?