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AI-powered martech releases: Feb 22

Martech

Promo.com’s PromoAI Copilot, an end-to-end solution that serves as an AI content creator and social media manager. CallRail added AI-driven, self-reported attribution capabilities to its innovation program, CallRail Labs. Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform.

MarTech 91
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Personal Branding: How to Go from Zero to Hero in No Time

AdvertiseMint

Your distinctive brand helps separate you from others in your space so you’re not just another face in the marketplace. Audience : Who is your brand aiming to serve, help, or reach? Your goal is crafting a cohesive, consistent brand identity that serves a specific audience. She over-delivers value on her blog and show.

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models. Let’s see how!

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Does your organization really need a marketing automation platform?

Martech

So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Is inbound marketing (social media, blogging, SEO) more important than outbound (email)?

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FTC Aims to Shake Up Endorsements, Seeks Public Comment on Its Endorsement Guides

All About Advertising Law

This review will serve as a key opportunity for industry participants to shape what happens next by showing what they are seeing in the marketplace when it comes to endorsements and testimonials, consumers’ understanding of them, and the effects of new technology and platforms.

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Does your organization need a marketing automation platform?

Martech

But deciding whether or not your company needs a marketing automation platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Are reporting and analytics the key features you need?

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What are Search Ads and How do they work in 2022?NEW 

NewProgrammatic

The most interesting thing about the search autocomplete solution is that it allows marketers to serve ads even before users actually complete their search. This is because just as users start to type in their query into the search bar field, keyword-matching mechanisms serve relevant ads in a form of autocomplete suggestions.