Martech Series

DECEMBER 27, 2022

What is the future of digital advertising in 2023 and beyond? Subsequently, Google has made a few interesting announcements this year, regarding initiatives that can have a big impact on advertising. Google said that it will allow developers, advertisers, marketers and regulators more time to prepare for a cookieless future.

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Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Since it’s an estimation, it may not always be how much a publisher will get paid for their ad impressions. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay.

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RevX

FEBRUARY 6, 2022

Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

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VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Advertisers are shifting from in-housing programmatic buying to a more hybrid approach, according to IAB Europe’s most recent Attitudes to Programmatic study.

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Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A As a traditional advertising channel, out-of-home is tried and true. However, it’s not expected to detour marketing spending. “We

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RevX

AUGUST 17, 2021

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Despite the growth and evolution of the business model, apps in the food delivery vertical still face a hurdle to surmount: how to make their new users stay and become habitual customers.

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RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. As there are a lot of DSPs in the market, how to choose the right one?

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Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. And beyond that, how much the economic slowdown of 2022 mirrors the pandemic-induced recession of 2020. It was there.

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VideoWeek

OCTOBER 28, 2022

Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Advertising spend totalled £12.52 The figure marks a return to pre-pandemic rates of spending growth, following a turbulent two years for the digital ad market. . Alphabet and Meta Hit by Slowing Ad Spend. Top Stories.

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VideoWeek

NOVEMBER 18, 2022

A number of broadcasters and agencies trialled alternative currencies during this year’s upfronts season, setting up a potential migration away from Nielsen’s ratings. million to settle claims that it misled consumers on how they were being tracked. The Week in Tech. YouTube Shorts Adds Shopping Features.

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VideoWeek

AUGUST 26, 2022

. “This latest iteration of LeoTerra shows how fraudsters are always looking for new ways to avoid detection,” said Roy Rosenfeld, head of DV’s Fraud Lab. “It also highlights how easily they spoof millions of devices by simply rotating through device lists that are free and easily accessible online.”

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VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Advertising accounted for over $802 million of its European turnover, a fivefold increase from the year before.

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Single Grain

DECEMBER 5, 2023

We’ll discuss the best uses of AI and how it can be leveraged to save time and resources in your planning process. Content creation and curation: AI can aid the content marketing development process, such as producing blog posts, social media updates, email templates, and even creative marketing materials.

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Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion. When using an ad network, you won’t have as much freedom in terms of capabilities.

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Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? Let’s begin!

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Single Grain

AUGUST 18, 2023

Popular examples of useful content include: Landing pages Blogs Podcasts Videos White papers Infographics Case studies (such as this one) E-books Creating content for all sales funnel stages is the best course of action. Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits.

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