All About Advertising Law

MAY 20, 2022

The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Endorsements in advertising directed toward children.

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Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

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All About Advertising Law

SEPTEMBER 22, 2022

The report broadly categorizes dark patterns into four sections: Design Elements That Induce False Beliefs – These are tactics that the FTC believes mislead consumers. The FTC cited as examples obscure buttons that consumers are unlikely to click on and buried fee disclosures in an un-bolded list sandwiched between bolded text.

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All About Advertising Law

MARCH 29, 2022

contractual “gag” clauses) that could, for example, mislead customers into thinking they either are unable to give consumer reviews or need to remove previously posted negative ones. For more insights into advertising law, bookmark our All About Advertising Law blog and subscribe to our monthly newsletter.

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All About Advertising Law

DECEMBER 21, 2022

On mobile devices, for example, the button to preview different outfit styles appears directly below the button to purchase the item. For example, while users played Fortnite , voice and text chat features allowing users to communicate with one another, including strangers, were turned on by default. The authors thank Jay V.

Communications 52

Communications Advertising Media 52

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. In our example, this is a social media ad.

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All About Advertising Law

NOVEMBER 29, 2016

So, let’s imagine for a second that we were talented enough to appear in the theater (ok, truth be told, Amy is, but that’s a blog for another day) and that all of you are wealthy enough to be able to afford Hamilton tickets and sit among possible future FTC appointees. We’ll explore these questions in a few upcoming blogs.

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All About Advertising Law

JUNE 9, 2021

This week, the Federal Trade Commission (FTC) announced a proposed settlement with MoviePass to resolve allegations that the company offered an automatically renewing movie subscription program but blocked paid subscribers from using the advertised services, and failed to adequately secure subscribers’ personal data.

Advertising 59

Advertising Marketing 59

Lemonads

JUNE 21, 2021

It’s halfway to success knowing the trending products according to, for example, the country you are working in. Sweepstakes : These offers give a chance to the end-user of winning something like a supermarket voucher or a smartphone in exchange for data, for example, email or phone number.

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All About Advertising Law

SEPTEMBER 29, 2014

We are close to live blogging from the annual NAD Advertising Law Conference and for those who could not join us, we wanted to share highlights from its opening — keynote speaker FTC Chairwoman Edith Ramirez. citing, for example, iHealth ) will certainly receive scrutiny from the FTC. Disclosures. Disclosures.

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All About Advertising Law

APRIL 8, 2015

Last week, the United States District Court for the District of Nevada granted partial summary judgment for the Federal Trade Commission (“FTC”) against Jeremy Johnson and a number of related corporate entities collectively referred to as “iWorks,” offering a glimpse into how the FTC and the courts analyze certain online advertising issues.

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All About Advertising Law

APRIL 18, 2019

The advertisements claimed that scientists were declaring the defendants’ “Smart Pill” to be “Viagra for the Brain,” and that the supplements should be “taken as directed for extreme IQ effects.” ” The supplements were sold for between $47 and $57 per bottle.

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All About Advertising Law

DECEMBER 21, 2015

A couple of years ago it felt like we were blogging about developments in cases involving “up to” claims up to 3x more often than just about any other topic. There are also state and local pricing laws requiring for sales claims that 10-15% of the sale goods be available at the highest advertised discount.

Communications 40

Communications Advertising 40

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. million deal is said to expand the company’s in-app digital offering for European publishers and advertisers. NielsenIQ Merges with GfK.

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All About Advertising Law

SEPTEMBER 20, 2013

If not, maybe after reading this blog you will be. Here the retailer allegedly “consistently and systematically displayed inaccurate sales tags, overcharged customers, failed to remove expired sales tags, and failed to consistently ensure the price charged is the same as the price advertised.” Scanners now are ubiquitous. per item.

Retail 40

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All About Advertising Law

MAY 11, 2020

The use of country of origin claims in advertising, and in particular “Made in USA” claims, has been around for a long time — many companies want to showcase products that have been made in the United States by marking them with the phrase or using the Stars and Stripes in advertising. “Made in USA” Background.

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Manufacturing Affiliates Advertising Media 74

VideoWeek

MAY 12, 2023

Top Stories NBCU’s Linda Yaccarino in Talks to be Appointed as New Twitter CEO Elon Musk said on Thursday he has “hired a new CEO” for Twitter, believed by the WSJ to be NBCUniversal advertising chief Linda Yaccarino. Her appointment might help to restore advertisers’ confidence in Twitter. Captify, IRIS.TV

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All About Advertising Law

NOVEMBER 13, 2013

This week we are planning to post a series of blogs looking at NAD procedural issues. For advertisers, how NAD works can sometimes be as important as what NAD decides. The evidentiary value of an opinion by an advertising self-regulatory body like the NAD is an issue that has received relatively little attention.

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VideoWeek

AUGUST 23, 2023

In a new blog post released today , Adalytics runs through analysis of four reports from different media buyers. Alongside this, the report claimed that YouTube was seen dropping advertising cookies for viewers watching made-for-kids content, and created tracking IDs for users who had clicked on ads on made-for-kids content.

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Ad Rants

JULY 27, 2023

Given that advertising costs are rising and social media engagement is becoming increasingly challenging to attain, organic traffic remains one of the most crucial marketing channels any modern business can invest in. For example, a DIY article may require a more detailed explanation than a general interest topic like a product review.

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SEO Audience Impressions Retail 180

All About Advertising Law

JANUARY 19, 2022

EthereumMax “has no connection” to Ether, the second-largest cryptocurrency, the lawsuit said, adding that its branding appears to be an effort to mislead investors into believing the token is part of the Ethereum network.) Learn more about our Advertising and Marketing Practice.

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Media Audience Advertising Marketing 52

All About Advertising Law

MAY 18, 2020

Last month, the National Advertising Division (NAD) launched its much-anticipated NAD Fast-Track SWIFT process (“Single Well-defined Issue Fast Track”). As we blogged previously, the Fast-Track SWIFT program reflects NAD’s plans to resolve advertising disputes more quickly and efficiently.

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Advertising 52

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. The TikTok effect on marketing and advertising.

Advertising 70

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Clearcode

OCTOBER 9, 2022

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses. Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). An example of this is Apple’s ApplePay. Key Points.

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Single Grain

AUGUST 19, 2019

As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. They’ve banned potentially misleading or predatory products and services like weight loss supplements and payday loans. Read content on your blog. Solid impressions.

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Single Grain

JULY 5, 2023

For example, “What are some good strategies for improving time management?” For example, “Can you explain the theory of relativity?” It does occasionally provide incorrect or misleading answers. For example, instead of asking “What’s the weather like?”

Marketing 52

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Lemonads

MARCH 23, 2020

Update your blog : If you have a blog, this is where you must push your sweepstake offers out thanks to this digital space. The beauty of your blog is that you can keep it as long or as short as you want. For example, targeting a younger audience with the newly released iPhone X or Samsung.

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Single Grain

FEBRUARY 17, 2023

How to Write a Compelling Blog Post with ChatGPT How to Write Effective PPC Ad Copy Like a Pro Copywriter with ChatGPT How to Write Engaging Cold Emails with ChatGPT Tips for Writing Effective Emails Using ChatGPT Last Word on ChatGPT for Content Creation Can You Trust the Accuracy of Content Created by ChatGPT?

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Single Grain

OCTOBER 25, 2022

Simply put, user-generated content is more memorable, authentic and influential than traditional advertising mediums due to the fact that content made by real customers builds massive trust and authenticity. Dive Deeper: 18 Best Content Marketing Examples to Inspire Your Campaigns. Get My Free Content Marketing Plan . The Case Study.

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Marketing Audience Media Retail 94

All About Advertising Law

SEPTEMBER 6, 2022

The Federal Trade Commission’s recent action against Credit Karma serves as a reminder to advertisers that optimizing consumer conversion is not—and cannot be—the be-all and end-all. Regardless of what split or A/B testing results show, claims must be truthful, substantiated, and not misleading.

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Single Grain

JANUARY 30, 2023

ChatGPT is one of the finest examples of artificial intelligence in action. Here are some more examples of ChatGPT prompts: “Please write an article about JavaScript” “What are the causes and effects of climate change?” So, what can ChatGPT do for you ? Why Is ChatGPT a Powerful Tool for Marketers?

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VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

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