Monetize More

JUNE 28, 2022

How does advertising revenue work? In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. How Much Money Can You Expect from An App? Ad revenue = ad impressions multiplied by eCPM.

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Automatad Inc.

NOVEMBER 16, 2023

This blog walks you through what are programmatic direct deals and how to set them up in the GAM. You will also learn how to perform effective direct deals to attract potential buyers and end up with high CPMs and when programmatic direct deals can be optimal for you.

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Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. How Does Preferred Deal Work? Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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AdvertiseMint

FEBRUARY 22, 2024

This blog post will discuss everything about the cost of Facebook ads. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Would you like to know the cost of Facebook ads? What is the Average Facebook Ad Cost? Cost per click (CPC).

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Brid.tv

MARCH 28, 2023

Programmatic direct advertising has been experiencing an increase in popularity among both advertisers and publishers. But what is programmatic direct exactly and how does it work? How Does Programmatic Direct Work? So how does this process actually look behind the scenes? Table of Contents What Is Programmatic Direct?

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YieldBird

MAY 26, 2023

How will this change the way online businesses live? How ad blockers work? So how does this relate to ad blockers for publishers? Second, it will increase the need for “data bundles” – a paywall solution in the publishers’ world. >>> Because more and more users are running it on their devices.

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Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Since video ads are highly efficient, their CPM value is high and has more demand. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.

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Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. Stay tuned!

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Monetize More

MAY 27, 2022

Bloggers with barely any traffic on their sites can apply for AdMaven & monetize their blog with their ads. All you need to do is sign up for an account & then place their ads on your blog. PopAds is the number 1 CPM ad network for low-traffic websites. But don’t worry – we’ve got you covered!

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. The answer isn’t always clear cut.

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Monetize More

JUNE 22, 2022

From blogs to Snapchat ads, these ad formats are hard to miss! How will you benefit from this interstitial ad network? They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. How will you benefit from this interstitial ad network?

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Lemonads

APRIL 11, 2021

By knowing what your CPA is, you know exactly how much did it cost you to gain that customer’s desired action. That’s why the Cost per Action price seems higher than a cost per thousand (CPM) or a cost per click (CPC). Advantages of CPA vs.CPC and CPM you can read our article. How does CPA Advertisement work?

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RevX

OCTOBER 5, 2021

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. Food tech platforms also experience an average of 18 to 30% increase in daily orders during IPL.

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Automatad Inc.

OCTOBER 26, 2023

Now that you know what video ad monetization is, let’s learn how you can make the most of it. In-text out-stream ads act like surprise guests in articles or blog posts, triggered when your audience scrolls through a web page. Share Tweet Share Are you a website owner looking to supercharge your ad revenue?

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. It is a $600 billion question demanding a clear explanation of what it is, how it works, why publishers should use it, its benefits, and everything else. Pricing Negotiated Negotiated Fixed How Does it Work? What Is Ad Exchange?

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InMobi

JUNE 5, 2019

Everybody’s heard about CPC, CPM, CPI and all of the kinds of bidding in the programmatic world, but what in the hell is CPX bidding? Transcript: Hello, welcome to another edition of InMobi Whiteboard Wednesdays. My name’s KC, and today we’re going to talk about CPX bidding. What is X? X is a business outcome.

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Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. PAAPI is literally changing how remarketing has traditionally been done by keeping user privacy at the forefront. How Protected Audience API Works? So, let’s dive in.

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Monetize More

MAY 20, 2023

Maybe you didn’t get approved for AdSense, or you’re busy appealing an account ban for invalid click activity , or you want to load up your ad stack to increase revenues. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Whatever the reason, all is not lost.

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Digiday

JULY 27, 2022

Media advisors and analysts say they’re seeing warning signs but are waiting to see how much of a hit certain advertising categories take before proclaiming a recession. And beyond that, how much the economic slowdown of 2022 mirrors the pandemic-induced recession of 2020. lower than the average CPM the same week in 2021.

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InMobi

JULY 24, 2019

Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. How Header Bidding Allows Publishers to Reduce Page Load Times Okay. I'm the CEO and Founder of PubRev+. We're an AdOps partnership company.

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Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. We’ll cover: What is adtech?

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RevX

FEBRUARY 6, 2022

This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back. An increasing number of mobile users download an app due to a specific need, offer, or use case, but 1 in 5 of these users forget about that app entirely soon after.

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Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

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Karola Karlson

JANUARY 16, 2021

How much does it cost to advertise on Instagram? Read this article to see how to keep your costs low. Read this article to see how to keep your costs low. In this chapter of our extensive Instagram Advertising Guide , we’ll explore the answers to the following questions: How much does it cost to advertise on Instagram?

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Digiday

SEPTEMBER 13, 2022

Advertisers know what they’re getting with their OOH media buys in terms of spend and return on investment, as opposed to the rising CPMs and saturation of the digital advertising marketplace. As more advertisers take interest in OOH and inventory remains limited given the physical nature of OOH, industry experts expect CPMs to rise.

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Automatad Inc.

NOVEMBER 23, 2023

This blog is the ultimate guide on supply-side platforms (SSPs). How Different Is a Supply-Side Platform from a Demand-Side Platform? It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads.

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RevX

AUGUST 17, 2021

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Despite the growth and evolution of the business model, apps in the food delivery vertical still face a hurdle to surmount: how to make their new users stay and become habitual customers.

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RevX

SEPTEMBER 13, 2021

Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. Fintech marketers got the memo in May, however, and fintech ad spend increased for eight straight months, culminating in January 2021 and staying significantly above “normal” levels for much of this year.

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Lemonads

AUGUST 10, 2020

AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models.

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Automatad Inc.

NOVEMBER 23, 2023

That is why the ad spending is increasing enormously YOY. Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. It stands at $600 billion and is forecasted to reach $900 billion in 2027. What is AdTech? They help them analyze, strategize, and deliver better digital advertising campaigns.

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Smart-Hub

SEPTEMBER 26, 2022

Smart algorithms in ad tech have a paramount role since it is the core of all processes that increase bidding effectiveness, improve ad delivery, and maximize the income you receive as a marketplace owner. Find out how much and what kind of traffic your marketplace receives. How does it become possible? At SmartHub 2.0

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Lemonads

OCTOBER 6, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement. That’s how native advertising is done wrong! TripleLift has also many Award Winnings!

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! Take a look at AdsKeeper Site Traffic !

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Lemonads

JUNE 22, 2021

If you want to grow your business, raise traffic or know how to manage, control, and monetize your content on the open web, RevContent might be the right fit you’ve been looking for! How are they fixing “Content Recommendation”? They believe “ content recommendation is broken and ready to implode in a bad way”.

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Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. This attention of the buyers gives both publishers and advertisers a chance to increase their revenue through ads. CPM is one among them. What Is CPM? How Is CPM Calculated?

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Smart-Hub

JANUARY 2, 2024

We aim to explain how to make money selling ads in detail and consider all the possible nuances. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise. In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising.

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Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! In this article we will tell you how taboola works, what is it great for, and some other options for you to choose from.

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