Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. What could go wrong?

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Cookies Marketing Retargeting CPC 120

Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. What is an Ad Placement? We all know that ad viewability is a key metric you need to look into to optimize ad earnings.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Media Math

FEBRUARY 19, 2023

LinkedIn Twitter Facebook Email We spoke in our last blog post about digital advertising’s sizable contribution to scope 3 emissions despite using little paper or ink in the end-to-end campaign-creation process. Here are four ways you can improve your win rate. Reducing the video creative length.

Media 52

Media Viewability A/B Testing Electronics 52

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. This blog walks you through what are programmatic direct deals and how to set them up in the GAM. Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process.

CPM 52

CPM Viewability Ad Server Ad Space 52

AdvertiseMint

OCTOBER 19, 2023

Impression denotes the number of times a specific content piece—like an advertisement or blog post—is showcased on a user’s screen, regardless of user engagement or interaction. How do impressions differ from clicks? It offers a snapshot of how compelling and actionable the ad content is to its viewers. ” 1.

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Impressions Click Through Rate CPM Viewability 40

Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. In this blog post, we’ll break down the difference between revenue per mile and revenue per session for publishers and give you some tips on how to increase the latter. Well, wonder no more!

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

MARCH 9, 2023

This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. No Content of Your Own?

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Ad Ops SEO Click Through Rate ROI 52

Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. That will also improve your traffic quality.

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SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. So, for a more effective CTR, you’ll need to have more people seeing and interacting with the ads on your site.

SEO 52

SEO Banner Click Through Rate Viewability 52

Automatad Inc.

OCTOBER 27, 2023

Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. Lower fill rate: You will undoubtedly display video ads on the website to make money.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

MNTN

JANUARY 19, 2024

As you try to figure out how to credit your marketing success, you’ll come across different marketing attribution models. How Does Lead Conversion Touch Attribution Work? In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. What Is Lead Conversion Touch Attribution?

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Conversion Viewability Advertising Media 52

Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

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Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. The Protected Audience API is the Privacy Sandbox technology used for remarketing and delivering relevant ads and is designed to prevent third-party data tracking across sites.

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Audience Cookies Ad Server Viewability 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Connects to multiple demand partners and improves app performance.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. The first result we see is a native ad from Dell.

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ROI Native Advertising Ad Exchange Banner 64

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. This blog post is going to explain how server-side header bidding works and its primary benefits.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

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Video Ads Non-Profit CPM Viewability 40

Smart-Hub

OCTOBER 24, 2023

So, in this article, we will understand how to make money from website traffic. Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Such data allows you to show users only useful and relevant ads to their interests.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. It is said to improve revenue more efficiently than header bidding. This blog gives answers to all this. bid at the same time for the ad inventory.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Automatad Inc.

JANUARY 13, 2023

This attention of the buyers gives both publishers and advertisers a chance to increase their revenue through ads. Publishers can use the remnant spaces on their website to monetize the content by displaying the ads, while advertisers can use it to attract interested buyers. How Is CPM Calculated? CPM is one among them.

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CPM Ad Inventory Impressions CPL 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

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Viewability Non-Profit Agency Ad Tech 52

Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. How Does Preferred Deal Work? Then, the Ad Manager renders the ad on your website. There is no auction.

CPM 52

CPM Header Bidding Ad Space Impressions 52

VideoWeek

MAY 9, 2023

But despite their nascency, these tools are rapidly evolving beyond just being quirky curiosities, as businesses in every industry try to figure out how to apply them to their day-to-day work. At that point the text-based tools like ChatGPT, Bing Chat, and Bard were still over half a year off from being released to the public.

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Machine Learning Video Ads Audience Viewability 98

Digital Remedy

DECEMBER 28, 2021

Brand delivery focuses on how branding is executed during marketing campaigns. By gathering buyer demographics and behavioral data, you are able to profile key consumers and produce branding strategies that enable ads to better proposition offerings based on what appeals to customers. Diversify Ad Formatting.

Retargeting 52

Retargeting Marketing Viewability Audience 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Advertising Ad Inventory Machine Learning Ad network 98

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. Programmatic ad-buying.

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First-Party Cookies Cookies Impressions Ad Exchange 114

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, video ad spending in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising. No worries, because we have you covered here!

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Advertising Ad Exchange Fill rate Ad Inventory 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. And how can I master such a situation to achieve true growth? On the bright side, despite programmatic’s complexity, the industry shares a collective vision to achieve greater transparency and is well on its way.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

InMobi

OCTOBER 7, 2019

How can today’s marketers use this knowledge to further their goals? How can they provide their message to the right audience and deliver a great brand experience? Here’s how. Check out this blog post to see what this data reveals about pizza consumers. But what does this mean for marketers?

Marketing 52

Marketing Viewability Food Rich Media 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Advertisers and effective ad buying.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? That was seven years ago! back in 2016.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52