Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 67

Marketing Rich Media Audience Education 67

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Lemonads

DECEMBER 6, 2020

In mobile marketing having clear acquisition, metrics is crucial for successful planning, and this is why we'll explore the meaning of various costs in user acquisition to clear up your thoughts. The cost-per-install simply indicates the cost for each installation of your mobile app on the various channels used.

Ad network 52

Ad network CPM CPC Banner 52

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. The CBD market has been a hot topic over the last several years, with experts projecting astronomical growth. The market didn't meet its 2020 projection, but it still greatly expanded. Advertise Your CBD Products as Health and Wellness Solutions.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

InMobi

JANUARY 5, 2016

Apple’s decision to allow content blocking on iOS 9 acknowledges a significant ongoing shift in how advertisers connect with consumers online, especially in the mobile marketing space. Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads.

Native Advertising 52

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Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? Defining Direct Response Marketing. The key here (as with all marketing, really!)

Marketing 61

Marketing Rich Media Audience Education 61

Monetize More

OCTOBER 4, 2022

Here’s how publishers can maximize their Q4 revenue. This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. Publishers can deploy a variety of programmatic advertising solutions in their ad stack.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Lemonads

SEPTEMBER 6, 2020

Technology moves fast and mobile technology even more so. How do they end up popping on our phones and computers? How can you make the most of it? Push ads haven’t been around for a long time and they’ve already taken affiliate marketing to the next level. Can everyone get push ads? The keyword here is willful.

Advertising 52

Advertising Affiliates Click Through Rate Pop-Up 52

InMobi

JULY 21, 2016

InMobi and MMA recently hosted an Industry roundtable titled “Programmatic on Mobile: Ready, Wait or Rethink” in Singapore where a select group of 40 leaders across different sections of the advertising ecosystem were invited. Don’t bring your desktop mindset to mobile programmatic: be truly mobile capable Mobile is different.

Banner 52

Banner Viewability Impressions Audience 52

Automatad Inc.

DECEMBER 1, 2023

To make the most out of video ads, one should know the type of video ads because they greatly impact revenue and demand. So, to get you started, this article will directly highlight different types of video ads, best practices, and the importance of using different ad formats. The video types are also known as video ad formats.

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Video Ads Non-Profit CPM Viewability 40

Lemonads

JUNE 5, 2020

Dozens of different ad formats have been created since the inception of digital marketing, but native and push campaigns have become the golden standard for affiliates. The average smartphone user in the US receives more than 45 push notifications per day, and the CTR of this ad format can be higher than 4%.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Clearcode

JULY 3, 2023

In this video interview, Michael Sweeney , Head of Marketing at Clearcode , asked Ann Hand , Chairman & CEO of Super League Gaming , a series of questions about advertising in the metaverse. How do you navigate the complex regulations around advertising to children across different regions? Where can brands show ads inside games?

Advertising 52

Advertising Pop-Up Banner Audience 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. The first result we see is a native ad from Dell.

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ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns.

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Display Advertising Advertising Machine Learning Video Ads 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. How Does a DSP Work? What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

FEBRUARY 1, 2023

How do you unlock the full potential of your website and skyrocket your online sales? It’s not enough to just drive traffic to your site, you need to know how to convert those visitors into paying customers. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Forbes ) The US e-commerce market will generate $1.1

Advertising 52

Advertising Finance CPC Brand Awareness 52

Lemonads

JUNE 7, 2020

In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. We are going to explain to you what is CPA marketing, plus we are giving you some strategy tips at the end of this article, so keep reading!

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Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI!

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? This guide shares everything you need to know about Facebook retargeting — including the reasons you should run this type of advertising campaign and the step-by-step guide you’ll need to create your own. Let’s get started! The list goes on and on.

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Retargeting Conversion Audience Banner 110

Single Grain

SEPTEMBER 30, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Get A Free Consultation.

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A/B Testing SEO Banner Conversion 110

Single Grain

SEPTEMBER 4, 2019

How do you define the budget? If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. 93% smartphones.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a whopping 200% more brand interactions than all other combined channels. What is Mobile Programmatic Advertising?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. How Does a DSP Work? Mobile ads: These are ads displayed on mobile devices. How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

SEPTEMBER 30, 2022

Your app is brilliant. When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. Now, you’re trying to find the best way to monetize it.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. This means better ROI for your digital advertising campaigns. Learn how these platforms get you in front of high-value eyeballs. It uses data to decide which ads to show on a website or app. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this article, we will go over the definition of an affiliate and the different types of independent marketers that exist today.

Affiliates 52

Affiliates Marketing CPL CPM 52

AdvertiseMint

NOVEMBER 3, 2023

Maximizing ROI: Every company’s PPC efforts should aim for the highest return on investment (ROI). Tools and Professionals: Many businesses use PPC management software, hire a PPC specialist, or partner with a PPC agency. Benefits and Growth: Using PPC can attract new customers. How Does PPC Advertising Work?

SEO 40

SEO Click Through Rate CPM ROI 40

Smart-Hub

DECEMBER 18, 2023

How does it work? So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. What is RTB in marketing? RTB revolutionized digital marketing and advertising by significantly reducing the amount of manual work, especially for marketers. What mistakes to avoid?

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Work With Us 8 Benefits of Video Ads Internet users are watching video content now more than ever. There are 6.92 There are 6.92

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Lemonads

MARCH 15, 2021

While the term marketing was officially introduced just over 100 years ago, the practice of promoting products and services in order to get more customers has been around for centuries. And, when analyzed objectively, there’s no doubt that affiliate marketing is among the top approaches. What Is Affiliate Marketing?

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Smart-Hub

JANUARY 23, 2023

Basically, it’s just a buzzword for a well-known technology (with some useful additions). Example 2: you use the Google Ads platform to display your banner ads. How programmatic ads work Programmatic ad buying is a general term that describes different technologies of algorithmic advertising buying.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. What should you consider as an ad exchange owner? Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences.

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Ad Exchange Advertising Media Machine Learning 49

Single Grain

AUGUST 1, 2023

By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. Work With Us What Is Native Advertising? Social media native ads appear on both the desktop and app versions of the website, staying responsive to the platform users are on.

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Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Who Should Advertise on Amazon? How Much Does It Cost to Run an Amazon Campaign? Amazon Advertising 101: How to Get Started.

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Video Ads Conversion CPC Banner 110

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Advertising 52

Advertising Retargeting Impressions CPC 52