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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Prioritize measurement and continuous optimization : Track campaign performance, analyze results and adapt strategies based on real-time insights to maximize effectiveness and ROI. It won’t work for you tomorrow.”

Retail 110
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Sky-High Opportunity: How Airlines and Travel Platforms Are Tapping Into Retail Media

Advendio

Transactional and behavioral data: These platforms know when, where, and how a customer is traveling, making their data more predictive than typical ecommerce behavior. Think beyond banners: Explore embedded commerce, native placements, and inflight entertainment integrations. Retail media is no longer a shelf play.

Retail 52
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What Is a Sales Funnel and How Does It Work?

MNTN

MQLs are potential customers who have interacted with your brand in some capacity, perhaps by clicking on a banner ad or reading some of your materials. Increased Marketing Efficiency Automating key steps in the funnel reduces wasted ad spend and improves ROI by focusing efforts on high-intent prospects.

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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. The Rise of Healthcare-based eCommerce Businesses Several factors contribute to the rise of healthcare-based eCommerce businesses.

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Q&A with Pangle: eCommerce Demand Brings Extra Holiday Cheer and Revenue

Digital Turbine

What should publishers do to get ready for eCommerce demand? Digital Turbine talked with Faye Lee , Pangle’s Account Management Director, to learn more about eCommerce demand and how it helps to diversify publishers’ demand, lift Q4 revenues on major shopping dates for consumers, and deliver high-value ads to app developers.

eCommerce 119
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Nextech AR Positions for Next Level of Growth in Web 3.0

Martech Series

services business, and winding down of its legacy Ecommerce business, Vacuumcleanermarket.com, Trulyfesupplements.com and infinitepetlife.com, effective immediately. This wind down of legacy ecommerce assets is anticipated to save the Company $8-$10MM in annual expenses based on 2021 annual figures.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD. billion.