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How one tech company is doing marketing without cookies

Martech

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” All SEO reporting (built on GA and GA4). We took a slightly different approach. We’ve been thinking about it since 2022. Google Analytics.

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SEO & CRO: How Rankings and Conversions Complement Each Other

Single Grain

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper:

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HubSpot’s October 2023 releases: The manager’s guide

Martech

Generate new blog post ideas, choose the ideas likely to perform well for SEO and get started with a first draft using the AI assistant to generate blog post content. Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

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HubSpot’s June 2023 releases: The manager’s guide

Martech

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only).

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. High conversions. Will affect search engine rankings in Google (credit to Growth.pro, Malaysian SEO company ). The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads. Larger space.

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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Although there are some tweaks you can make to improve this situation from within the WordPress Dashboard (such as updating your permalinks and ensuring that search engine visibility is turned on), you’re going to want to install some SEO plugins to help with these issues as well. 12 Reasons Your SEO Strategy Is Failing.

SEO 101
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How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

When was the last time you or your SEO team spent two seconds on the latest security trends for websites? Companies might be spending billions of dollars on SEO right now, but a significant percentage of enterprises with websites don't even think about website security. Click here to download it for free right now!

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