How agencies are testing live shopping and seeing potential in accelerating conversions
Digiday
FEBRUARY 22, 2023
But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. with growing interest from clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce. People used to talk about how there has to be different content from TV to banner ads.
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