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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. Some examples of this include banners, interstitials, playable or rewarded videos. Helping brands navigate the complex gaming environment. Empowering brands to simplify and scale audience engagement.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. interstitial and banner).

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. High conversions. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Meaning the process of implementing this is substantially similar to other banner ads.

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What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

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W-Shaped Attribution Model: What Is It and How Does It Work?

MNTN

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.