Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. After that, how you can improve prompts to get even better answers from me.

Advertising 101

Advertising eCommerce ROI Audience 101

Digiday

MAY 1, 2023

Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising For advertisers, it’s the most wonderful time of the year. New entrants are leading to fragmentation — and opportunities — as brands and advertisers work harder to build unduplicated reach.

Audience 53

Audience Advertising Cookies Marketing 53

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 121

Advertising Cookies Ad Inventory Audience 121

Ad Monsters

MAY 9, 2024

The cybercriminal community is applying the latest technologies to test new and more effective ways to siphon money from advertisers’ budgets. Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. The reason for this is simple.

Ad Exchange 93

Ad Exchange Machine Learning Ad Tech Impressions 93

MNTN

FEBRUARY 14, 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. As people watch more CTV content, advertisers have more chances to make an impact.

Marketing 52

Marketing A/B Testing Audience ROI 52

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Keep branding front and center. Developing dynamic creative to fine-tune targeting.

Audience 58

Audience Marketing Video Ads Entertainment 58

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Ad Monsters

APRIL 25, 2024

” It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June. Still, giving publishers and advertisers more time to test post-cookie and privacy-centric solutions is a good thing.

Cookies 95

Cookies Ad Tech A/B Testing CPM 95

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

VideoWeek

MAY 17, 2024

Netflix hasn’t said whether it will run ads during the NFL games – but doing so would bolster Netflix’s ad offering, giving it mass simultaneous reach which it can’t offer advertisers with the majority of its content. OpenAI has also signed up as an advertising partner on Reddit as part of the deal.

Retail 98

Retail Media Ad Tech Audience 98

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. Performance TV is a form of television advertising designed for one primary purpose: delivering measurable results.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? Cost-effective advertising. Massive user base. Visual appeal.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? At MNTN, you can target different audiences in different ways.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Martech

DECEMBER 4, 2023

You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

Basis

MARCH 20, 2023

Her presentation earlier this month at SXSW 2023 explored a question at the forefront of many advertisers’ minds: Will data privacy kill advertising? Here, Noor offers a framework for what advertising teams can do today to set themselves up for success in a privacy-focused future.

Cookies 82

Cookies Machine Learning Food Audience 82

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. GumGum, with its stake in contextual advertising, is one. Remember FLoC ? It was not friendly.

Cookies 114

Cookies GDPR Click Through Rate Advertising 114

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm. SmartHub's Features Have No Limits!

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. SmartHub's Features Have No Limits! SmartHub's Features Have No Limits!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. It’s valuable because it’s more accurate and comes directly from your audience, with their permission.

Cookies 52

Cookies Audience Header Bidding Impressions 52

MNTN

DECEMBER 19, 2023

Since B2B advertisers need targeting, measurement, and other digital elements, linear television was only available to reach brand awareness goals. Now, CTV has made the biggest screen in the house accessible to B2B advertisers with performance goals, too. In fact, 62% of our advertisers are first-time TV advertisers. (In

Marketing 59

Marketing Brand Awareness Audience ROI 59

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. The timing couldn’t be better. The entire digital ecosystem is under pressure.

Retail 88

Retail eCommerce Media Audience 88

Digiday

JUNE 8, 2022

In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers to accumulate more first-party data that can boost their advertising businesses. Unlike long-form surveys, advertisers might not see as much value in buying custom questions in micro-surveys.

Audience 59

Audience Media Affiliates CPM 59

MNTN

JULY 5, 2022

Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. The TV screen wasn’t always the best place for B2B advertisers. It was expensive and impressions were often wasted trying to target a hard-to-pinpoint B2B audience with limited contextual targeting on linear TV.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. Retargeting ensures that the advertiser’s product or service isn’t forgotten about during the decision-making process and can provide valuable information to prospects to help them convert.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Martech Series

OCTOBER 26, 2022

An old adage rings true: “when times are good, advertise; when times are bad, advertise.” Nearly a century ago during The Great Depression, most cereal brands cut their advertising budgets while Kellogg’s doubled it. The company’s profits rose almost 30% and it became the category leader, overtaking Post.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

YieldBird

JULY 13, 2023

We will explore the concept of Universal IDs, their classification, and how they can serve as a bridge to maintain audience targeting and personalization capabilities. It provides a standardized and efficient way to track and identify users across devices and platforms, enabling more personalized and effective advertising strategies.

A/B Testing 52

A/B Testing Cookies Audience Education 52

YieldBird

JULY 13, 2023

We will explore the concept of Universal IDs, their classification, and how they can serve as a bridge to maintain audience targeting and personalization capabilities. It provides a standardized and efficient way to track and identify users across devices and platforms, enabling more personalized and effective advertising strategies.

A/B Testing 52

A/B Testing Cookies Audience Education 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. What does this mean for advertisers?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Automatad Inc.

NOVEMBER 15, 2023

By automating the ad placement process and leveraging data-driven insights, programmatic native advertising empowers you to optimize your ad inventory, delivering relevant and engaging content to your audience while maximizing monetization opportunities. It also allows precise targeting based on real-time data.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Ad Monsters

FEBRUARY 6, 2023

Without them, publishers are disconnected from their audience base and lost to fend for themselves in a wilderness of unclassified data. Why did your company need a technology that helps publishers and advertisers gain access to first-party data? That’s where Lotame’s Spherical comes in. No small hill to climb, for sure!

Cookies 93

Cookies Audience Machine Learning GDPR 93

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

MNTN

JUNE 7, 2023

Television advertising has evolved from being a top-of-funnel , awareness-only tool into a powerful driver of performance goals, similar to paid search and social media ads. If you’re looking to reach an audience segment filled with solo travelers, for example, you’ll want to keep them in mind throughout the entire video production process.

Video Ads 52

Video Ads Conversion Audience Advertising 52