Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. These integrations also customize the audiences’ experiences in real-time, resulting in more relevant interactions and strengthened customer trust.

Healthcare 105

Healthcare Pharmaceuticals Communications MarTech 105

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Now, despite uncertainty over the future of TikTok, industry experts say that influencer marketing has matured enough that healthcare clients are embracing it.

Pharmaceuticals 95

Pharmaceuticals Healthcare Advertising Marketing 95

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The introduction of Charlie illustrates how healthcare entities can potentially implement their pharma marketing strategies in the future, shaping the evolution of pharma marketing.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. MS: The U.S. YY: Will patient privacy be protected while accessing health data?

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. ” Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing.

Healthcare 98

Healthcare Pharmaceuticals MarTech Audience 98

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 66

Impressions Pharmaceuticals Healthcare Marketing 66

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Shelly DeMotte Kramer (14.7K

Pharmaceuticals 128

Pharmaceuticals Electronics Healthcare MarTech 128

Ad Monsters

JANUARY 28, 2024

Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. There has been talk of privacy-enhancing technology for the last few years. Regulators are also interested in this technology.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Digital Turbine

JULY 28, 2022

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. The compelling mobile creative had a total reach of 10.8

Education 40

Education Click Through Rate Banner Brand Awareness 40

Lemonads

APRIL 3, 2020

The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. This resulted in a nice conversion boost while allowing these platforms to build a good relationship with their audiences.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. The data point supplements the narrative around our customers, our audience. What do people want? How can we best help them? And the data tells a lot of that story.

Pharmaceuticals 67

Pharmaceuticals Machine Learning Agency Healthcare 67

Single Grain

NOVEMBER 24, 2020

All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. If your brand resonates with your audience, you need to nurture that connection. Although compliance is necessary for all organizations, it is especially crucial in some, such as the healthcare industry.

Marketing 64

Marketing GDPR Shipping Fashion 64

VideoWeek

NOVEMBER 10, 2023

The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022. Experian’s syndicated audiences, which include consumer demographics, spending models and property data, will be integrated into PubMatic’s omnichannel inventory, across mobile, web, in-app and CTV. “By million views.

Video Ads 52

Video Ads Impressions Viewability Media 52

Lemonads

AUGUST 3, 2021

This industry includes sectors like Nutrition, healthcare, fitness, natural products like essential oils, healing techniques, activewear, beauty products, and so many others. Today, a lot of studies are being conducted to give answers to patients in a less pharmaceutical way.

Affiliates 52

Affiliates Food Manufacturing Pharmaceuticals 52

VideoWeek

JANUARY 31, 2025

Amazon Launches New Tool for AI-Based TV Audience Building Amazon last night announced Brand+, a new tool within the Amazon DSP which uses AI to build and optimise audiences across TV and video campaigns. The unit will be headed up by Sebastian Dankwart, who has been named Director Sales Healthcare.

Media 52

Media Healthcare Pharmaceuticals Audience 52