Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Monsters

JULY 20, 2022

The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. update and the relationship between Audience Taxonomies and Seller Defined Audiences. We chatted with Benjamin Dick, Sr.

Audience 97

Audience Real Estate Demand Side Platform Food 97

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Digiday

JUNE 17, 2024

Amazon Ads is trumpeting the AI capabilities of its demand-side platform as part of a week-long charm offensive at the advertising industry’s marquee conference, the Cannes Lions Festival of Creativity. Continue reading this article on digiday.com.

Demand Side Platform 97

Demand Side Platform Cookies Audience Media 97

illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new? Why now and what’s the reaction?

Cookies 73

Cookies Machine Learning Click Through Rate Demand Side Platform 73

Martech Series

JULY 29, 2022

Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their audiences and ensure addressability, manage frequency and measurability. All without relying on third-party cookies. Putting the People First.

Header Bidding 105

Header Bidding Cookies Demand Side Platform Audience 105

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 111

Viewability Demand Side Platform Cookies Impressions 111

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

Ad Monsters

FEBRUARY 16, 2024

With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious.

Cookies 90

Cookies Ad Server Demand Side Platform Audience 90

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies A/B Testing Demand Side Platform 69

Advendio

APRIL 14, 2025

Many retailers struggle with pricing strategies, audience targeting, and proving ROI, leading to inefficiencies that limit growth. Why Retail Media Monetization Is More Than Just Selling Ad Space Retailers are no longer just selling products—they are selling high-intent audiences and valuable data insights.

ROI 52

ROI Retail Media Ad Inventory 52

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Data Management Platform 97

Data Management Platform Demand Side Platform Marketing Cookies 97

Martech Series

MAY 31, 2022

Skyrise ‘Strategic Segments’ power multi-channel campaigns to help brands and agencies evaluate audience landscape and measure impact of activity on driving market share . Clients can build bespoke audiences to inform their planning and activate all media channels from a single source, without requiring cookies or other legacy technology.

Demand Side Platform 98

Demand Side Platform Audience Cookies ROI 98

Exchange Wire

JULY 14, 2023

Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), cementing Adlook’s position as a next-generation brand growth platform. The move [.]

Cookies 40

Cookies Demand Side Platform Audience 40

PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals.

Header Bidding 124

Header Bidding A/B Testing Demand Side Platform Cookies 124

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. Read on for everything you need to know.

Conversion 97

Conversion Advertising Cookies Demand Side Platform 97

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. From here, media traders can start negotiating deals.

Cookies 69

Cookies Advertising Demand Side Platform Audience 69

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. How Does Contextual Targeting Work?

Advertising 98

Advertising Cookies CPM Retargeting 98

Martech

SEPTEMBER 30, 2021

It’s not nearly as simple or straightforward as it sounds, but we’re getting closer these days, even taking into account the deprecation of cookies and stronger privacy regulations. Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.

Machine Learning 136

Machine Learning Marketing ROI Demand Side Platform 136

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

OCTOBER 2, 2024

This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Lemonads

SEPTEMBER 13, 2020

Simply it involves three platforms for ad buying: Supply-side platforms ( SSPs ) Ad Exchanges Demand-side platforms ( DSPs ) These different platforms work together to get ads in front of the user, helping your products to be discovered and actually bought. How Does Real-Time Bidding Work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Single Grain

APRIL 29, 2025

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52

Media ROI CPC CPA 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. January 14, 2020 : Google announced to kill off third-party cookies by 2022.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Does Google’s Decision to Keep Third-Party Cookies on Chrome Change Anything?

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. What is geotargeting?

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Demand Side Platform 52

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Demand Side Platform 52

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%.

Demand Side Platform 73

Demand Side Platform Ad Tech Cookies Media 73

Digiday

OCTOBER 27, 2022

“They were a DSP [demand-side platform] for all intents and purposes for the last 10 years and with the acquisition of Sizmek , more investment in [its data clean room Amazon Marketing Cloud] AMC they’re trying to pivot and make their teams more like enterprise tech sellers than just point solution,” he said.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73