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How one tech company is doing marketing without cookies

Martech

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” All SEO reporting (built on GA and GA4). We were aware that retargeting our core tracking would need to be revamped. Remarketing.

Cookies 117
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Mastering the Holiday Marketing Frenzy: Strategies for Success

Ad Monsters

Simultaneously, the groundwork laid in content published in early fall begins to bear fruit as it gains significant traction in search engine rankings through improved SEO. These audience insights poise businesses to take action and make the most of this crucial season. Additionally, take into account the power of A/B testing.

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The 11 Elements of an Effective Lead Generation Strategy

Spoton Digital Media

If you want to continually attract your ideal audience and encourage them to take a step toward working with you, you need an effective lead generation strategy. To effectively and consistently generate quality leads, you need a variety of elements that help you reach the right audience and encourage them to take action.

SEO 52
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How a Paid Search Strategy Will Change TV Advertising Forever

MNTN

And for good reason — between economic uncertainty and increased competition, brands are facing difficult challenges while trying to connect with their audience. For example, SEO and PPC experts might not immediately think of Connected TV (CTV) as a way to expand their performance mix, but it can be an incredible tool for them.

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Prioritize results with this failproof website planning process

Martech

We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked). Research your online competition and understand the SEO and other digital marketing efforts required to make this new website a success.

SEO 91
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Upper-Funnel vs. Lower-Funnel Marketing: What’s the Difference?

MNTN

But those goals will differ based on your target audience. Understanding the difference between the upper funnel and lower funnel will help you launch campaigns that speak to each audience—and ultimately achieve your goals. The bottom of the funnel is all about conversions.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?