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Facebook and the Future of Social Commerce

The Ad Tech Blog

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The most popular product in live commerce is apparel and fashion, accounting for 35.6% The fashion brand then extended the livestream to Europe and North America. and the U.K. were Gen Z shoppers.

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

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3D Advertising – Top Trends and Benefits

Martech Series

The most common conventional marketing and advertising methods work sometimes, but they are not sufficient to appeal to the audience. The modern audience needs innovation in every aspect of advertising, and this gap can be bridged with 3d advertising. 3D ads have become quite common in digital marketing and advertising. Final Word.

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Amazon Associate Program Explained!

AdvertiseMint

How To Add Amazon Affiliate Links As part of the Amazon affiliate marketing program, associates promote various products to their audience. The commission rate usually depends on the product category. It includes the clicks, conversions, and commissions earned. Be honest and recommend products that will benefit your audience.

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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion.

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. Sadly, similar missteps sometimes pop up in the advertising world—particularly when it comes to conversion-based campaigns. All no-brainers, right? Moral of the story?