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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

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Why we care about mobile marketing: A guide for marketers

Martech

Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. Go local with geo-targeting. Voice marketing. Think outside the banner.

Marketing 113
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5 tips for Performance Advertisers to #WinWithVideo

InMobi

inches, and communicating value propositions through mobile video is the next big gold standard. Adapting the length of the video ad to the target audience is a critical part of maximizing the impact. Video consumption is rapidly shifting from 47 inches to 4.7

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Is Google Analytics going away? What marketers need to know

Martech

The challenge is going to be how to continue building your audience online without them. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. Why are all the major browsers no longer supporting third-party cookies? Purchase receipt.

Marketing 118
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Growth of Location Based Marketing and Its Importance

Martech Series

This technique triggers the delivery of advertisements, notifications, or material to a smartphone that is just a few feet from a certain place using technologies like beacons, near-field communication (NFC), or augmented reality. Geo Targeting. Engage is a one-stop shop for push alerts that are geo-targeted.

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Social Apps: Ride the global wave of NHN Line & more.

InMobi

On the other hand, traditional messaging & communication apps have started experiencing a slowdown in growth of users from the west and are looking for new expansion opportunities. Aggressive Marketing Strategy: Most communication apps have taken the route of organic growth & "word of mouth" for acquiring early users.

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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial.