VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

Retail 97

Retail Media Agency Ad Tech 97

Monetize More

JUNE 7, 2022

The assumption as presented in media repeatedly, is that Google eliminating third party cookies would obliterate digital advertising, sending the industry back to the stone age. Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites.

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Cookies Header Bidding Clickbait First-Party Cookies 52

VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 It will also focus more on distributing content and reaching audiences through its social channels.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Lemonads

SEPTEMBER 25, 2020

Social media, email marketing, or SMS are other channels they can use to reach new visitors. Don’t use Clickbait. Disappointing your audience is not what you want to do. Where to draw the line is quite hard to tell at this stage but your network will give you the tools to find out what the best frequency is for your audience.

Pop-Up 52

Pop-Up Clickbait CPC A/B Testing 52

InMobi

APRIL 16, 2019

Ensuring that users are shown the better performing creatives will better attract the intended audience for your app (and increase conversions). For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.”

ROI 52

ROI Impressions Clickbait Click Through Rate 52

VideoWeek

SEPTEMBER 26, 2023

They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. The consortium worked alongside Chris Kane, Founder of Jounce Media, and Rocky Moss, Co-Founder and CEO of DeepSee.io, to develop the definition.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

VideoWeek

JUNE 23, 2023

This partnership will allow advertisers to buy inventory across more than four markets, which the companies call the “first step towards integrated programmatic TV buying.” “Broadcast TV remains an integral part of the European media landscape,” said RTL AdAlliance deputy CEO and CDO Dr Oliver Vesper.

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GDPR Cookies Ad Tech Agency 52

AdvertiseMint

JUNE 28, 2023

So, on social media platforms like TikTok, where users can’t run out of viral videos to watch, you need something to make your content unique and scroll-stopping. 5 Best TikTok Hook Ideas for Stop-scrolling Ad Creatives According to reports, TikTok was the most installed social media app in the first quarter of 2023.

Clickbait 52

Clickbait Audience Impressions Media 52

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Test Different Styles: Don’t be afraid to experiment with different styles and formats to see what resonates best with your audience. It gives the audience a reason to stay and watch more.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. If you bring on a host of impressive speakers, your audience will be much more impressive. Takeaways: If you’ve built an audience, ask your CEO to jump on an AMA.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

AdvertiseMint

JULY 2, 2023

TikTok ads refer to promotional content, generally full-screen videos that a brand or creator pays to showcase to a targeted audience. These ads on TikTok are a social media marketing method typically used to raise awareness about a product or service. Ultimately, the goal is to sell to a target audience.

Video Ads 52

Video Ads Clickbait Retail Audience 52

Single Grain

SEPTEMBER 8, 2020

But the best part is that, unlike paid ads or social media ads, there is no cost to increasing your clicks. . These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% 3) Entice Your Audience with On-SERP SEO. Don't resort to clickbait or your bounce rate will be through the roof!

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

VideoWeek

JULY 22, 2022

Snap’s stock fell by 25 percent last night after the social media company posted disappointed Q2 financial results, with the company seeing a slowdown in advertiser demand. The report showed media budgets stagnate with a 0 percent net balance. Virgin Media O2 Bids to Buy TalkTalk. Top Stories. The survey showed that 24.2

Clickbait 52

Clickbait Agency Ad Exchange Media 52

Single Grain

MAY 30, 2023

It also helps your business stand out from the crowd and allows you to establish your brand image and values in the minds of your audience. Add up to five descriptions to gain more traffic and give a clear message to your audience. Avoid using collages or generic messages similar to clickbait.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Smart-Hub

MARCH 19, 2024

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ).

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Lemonads

DECEMBER 17, 2020

The line between the editorial and paid content begins to blur, as the audience appears to be receptive to native ads, and the overall reaction to them is quite positive. The native ad format is widely offered by many ad networks and social media platforms. Provides maximum audience engagement thanks to the high visibility rate.

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52

Martech

APRIL 1, 2024

Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment. The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain.

Advertising 117

Advertising GDPR Clickbait Brand Lift 117

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. First, they looked to media companies for inspiration. It's more popular with people (i.e.

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Pop-Up Education Entertainment Audience 140

Martech

JUNE 13, 2022

Social media is another avenue of approach, but it must be more than being a place to dump content. Ohman sees an opportunity to take social media to the next level. It’s about understanding your target audience.” B2B marketers should strive to know their audience better than they do. I don’t need the article. Shiao said.

Clickbait 88

Clickbait Conversion Communications Affiliates 88

Single Grain

JUNE 17, 2019

Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month. For example, if you run a blog for CXO-level professionals, then posting beginner level content might irk the audience. How to Research Your Audience Before Producing an Explainer Video.

SEO 111

SEO Banner Food Audience 111

Single Grain

OCTOBER 1, 2020

Social Media Icons. clickbait): To make your headlines more compelling, try a few of these quick tips: Numbers: People love lists and listicles, so include numbers and facts ( 12 Ways to Include Numbers in Your Blog Post Headlines ). than text: The proof: Infographics are shared 3x more than any other content on social media.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111