YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

MNTN

FEBRUARY 28, 2024

With this attribution model, you assume that any user who clicks on your website, makes a purchase, or downloads your app has seen a recent ad. VTA is a great model for measuring traditional television ads, Connected TV (CTV) ads, offline ads, and other methods you can’t always track with a click-through rate.

Click Through Rate 52

Click Through Rate Conversion Impressions Cookies 52

Brid.tv

JUNE 28, 2023

This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Ad Monsters

NOVEMBER 29, 2023

With addressability shifting into something different, many wonder how we will continue to target and reach our audiences. The cookie phase-out process is here, and word on the street is that Chrome will be obfuscating the IP address (the cookie of CTV) real soon. This makes IP addresses the cookies of CTV. Probably not.

Cookies 64

Cookies Click Through Rate Finance Audience 64

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. This helps to increase click-through rates, impressions, and overall revenue.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales?

Machine Learning 121

Machine Learning Click Through Rate Conversion Conversion Rate 121

Martech

FEBRUARY 20, 2024

What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. What resonates with one audience might fall flat with another. Fit even the tightest schedule.

Click Through Rate 103

Click Through Rate A/B Testing Conversion Audience 103

InMobi

NOVEMBER 13, 2018

1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most data available to marketers and advertisers has traditionally come from cookies. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. They have a short shelf life.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Having access to audience data is a targeting goldmine. This is the first step to driving consumers through an action or purchase cycle. Suddenly, brands could follow consumers across websites.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way. It’s highly targeted marketing powered by recent first-party data on known audiences.

Conversion 52

Conversion ROI Audience Cookies 52

Digiday

APRIL 17, 2023

They needed technology that was going to be better at matching advertisers to audiences who were visiting the online classifieds site. “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 49

Click Through Rate Ad Tech Data Management Platform Impressions 49

Martech

DECEMBER 7, 2023

to understand the characteristics and preferences of your target audience. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) to assess the effectiveness of your email campaigns.

Conversion Rate 75

Conversion Rate CPA Click Through Rate Conversion 75

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. While mid-core and strategy games attract a predominantly male audience, the gender split for casual gaming is nearly even.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Monetize More

APRIL 4, 2023

Identify target audience : The next step is to identify the target audience for the campaign using first-party data. Set up PMP deals : Once the target audience is identified, set up PMP deals with specific targeting options and ad formats to maximize performance. You’ll have to test it with your audience.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Ad Monsters

JUNE 23, 2022

At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. With the end of cookies, pubs need to consider that maybe attention metrics aren’t such a crazy idea afterall. Agency Loft (@Agency_Loft) June 23, 2022.

Ad Tech 82

Ad Tech Advertising Cookies Viewability 82

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Building Trust with Consumers Drives Sales KP: What steps can publishers take to help build trust with their audiences?

Advertising 79

Advertising GDPR Click Through Rate Audience 79

PrograMetrix

AUGUST 17, 2022

These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People. GA4 doesn't rely on third-party cookies. Understanding GA4's Impact on Digital Advertising.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.

Mobile Ads 52

Mobile Ads Cookies Click Through Rate Audience 52

Monetize More

JUNE 22, 2022

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. 100% fill rate guarantee for publishers’ mobile inventory.

Ad network 52

Ad network Fill rate Banner CPM 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. Pubs need to regularly test 3-5 CTAs on a weekly basis with different audiences.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

SEPTEMBER 29, 2022

Publishers want more guarantees from their deals with sportsbooks that they’ll be compensated, even if audiences don’t convert. Typically the most popular payment model, CPAs are famously priced high and based on a set rate versus a percentage of a consumer’s spend. Cost-per-acquisition (CPA) model.

CPA 56

CPA Media Non-Profit Audience 56

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

OCTOBER 6, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

illumin

MAY 22, 2024

Cookies One of the key components of Meta ads is the use of cookies to collect user data, like which websites they visit and products they browse. Marketers should, however, be careful not to rely on third-party cookies , since within the next few years, they’ll be entirely eliminated. Targeting its vast user base of over 3.88

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

InMobi

NOVEMBER 23, 2021

For the buy side, these guides helped media buyers understand how and when to choose between various options like moving budgets to Android (in the short term), contextual targeting and KPI-based PMPs depending on their objectives, audience criteria and target KPIs.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Automatad Inc.

MAY 9, 2023

Video ads are a popular and effective way for businesses to reach their target audience visually, engagingly, and interactively. Benefits of Video Ads for Publishers Video advertising can be a gold mine for publishers to reach and engage audiences and increase ad revenue. Advertisers shift their attention to where their audiences are.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Banner Flow

DECEMBER 7, 2016

It’s yet another advertising revenue stream, and one that appeals to a different audience than the standard ads on Facebook. If you have a product to sell, you can post a beautiful photo on Instagram, place a simple, elegant call-to-action on there, and target it towards your key demographics through the built in programmatic platform.

Advertising 52

Advertising Banner Rich Media Retargeting 52

AdvertiseMint

JANUARY 20, 2022

In other words, it’s all aggregate data that paints a good picture of the advertisers’ audience on Snapchat for important campaign metrics without ever handing out any names. . This caused issues for many major platforms as the usage of cookies and other data tracking methods began to decline.

Conversion 52

Conversion Impressions Click Through Rate A/B Testing 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. Although some search traffic providers host their own solutions, a variety of platforms and audiences can be accessed via performance marketing platforms allowing brands and marketers to instantly match with potential clients.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Lemonads

APRIL 5, 2021

While the exact features may vary from one platform to another, tracking software provides the ability to monitor different statistics including clicks, click-through rate (CTR), conversion rate (CR), impressions, number of total conversions, and a huge array of additional metrics.

CPA 52

CPA Media Affiliates Ad network 52

Digiday

OCTOBER 10, 2022

Publishers focus on how, where and what users search for online in order to gather data points upon which to build audience segments. Supitskiy said the data center also gives Forbes the ability to understand its audience within the context of three audience segments: behavioral, demographic and Forbes’ communities.

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Digiday

APRIL 26, 2023

Previous reporting by Digiday found that owning the first and last slot ads within a pod is also important to advertisers because those slots are more likely to be seen by audiences since they are placed closer to the content a viewer actually intends to watch.

Impressions 52

Impressions Ad Targeting Audience Agency 52

Brid.tv

DECEMBER 20, 2022

As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Rewarded Video Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54