Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. They don’t get upset with the TV manufacturer.”

Advertising 107

Advertising Ad Server Manufacturing Audience 107

MNTN

MAY 2, 2023

As new advertising solutions have come to the forefront of the industry, the chasm between brand and performance marketing isn’t looking as wide as it once was. Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 112

Audience Conversion Rate Brand Lift Machine Learning 112

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news. contact-form-7].

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

SEPTEMBER 8, 2022

The same goes for streaming TV. A lot more people changed their TV viewing habits in the last two years, and that’s great news for travel marketers.”. That’s a feature that linear TV can deliver—but it might feel like a step backward for digitally-minded marketers. There’s a certain prestige to TV,” admitted Edmundson.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. This new capability is opening up smart, privacy-friendly ways to understand audiences on the fly, during live campaigns. Rapid response.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 65

Brand Awareness Electronics Audience Education 65

Digiday

JUNE 27, 2022

Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth. For other retailers, it’s a case study of how an experimental campaign can woo new audiences.

Pop-Up 63

Pop-Up Retail Brand Awareness Fashion 63

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. The question is, how do you ensure your content reaches the right audiences? billion users. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Digiday

NOVEMBER 14, 2022

Already, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research , and connected TV (CTV) ad spending has more than doubled in the past two years and is expected to top $20 billion in 2022, per the IAB.

Audience 60

Audience Brand Awareness Marketing Brand Lift 60

MNTN

JULY 14, 2023

The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%. Of course, the most-cited benefit was CTV advertising’s dual ability to achieve both brand awareness and performance marketing goals.

Marketing 98

Marketing Brand Awareness ROI Audience 98

MNTN

OCTOBER 7, 2024

Streaming has already surpassed cable and broadcast television as the most popular TV medium, and the gap it’s leaving in its wake keeps getting wider. As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. How Much Do CTV and OTT Advertising Cost?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Streaming has already surpassed cable and broadcast television as the most popular TV medium, and the gap it’s leaving in its wake keeps getting wider. As of 2023, 36% of total TV usage was dedicated to streaming content via over-the-top and Connected TV services. How Much Do CTV and OTT Advertising Cost?

CPM 52

CPM Advertising Audience Brand Lift 52

Martech

JUNE 27, 2024

When discussing “TV in the digital age” in 2024, certain expectations come with it. Many expect me to champion streaming and connected TV (CTV) and declare traditional TV dead, with savvy marketers having moved on without a backward glance. While linear TV still captures 61.5% But it’s not that simple.

Marketing 106

Marketing Audience Retargeting Brand Awareness 106

MNTN

JULY 30, 2024

For decades, traditional TV broadcasting, also known as linear television, has stood for decades as the go-to means of delivering advertisements and connecting with consumers at scale. But over the past few years, Connected TV (CTV) advertising has emerged as the next evolution of television marketing. What Is Linear TV?

Advertising 52

Advertising Brand Awareness Audience Ad Space 52

MNTN

JULY 30, 2024

For decades, traditional TV broadcasting, also known as linear television, has stood for decades as the go-to means of delivering advertisements and connecting with consumers at scale. But over the past few years, Connected TV (CTV) advertising has emerged as the next evolution of television marketing. What Is Linear TV?

Advertising 52

Advertising Brand Awareness Audience Ad Space 52

MNTN

JULY 25, 2022

A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their spend through this channel, with an average increase of 22%. In fact, 84% believe that the value of CTV is greater than, or equal to, that of primetime TV. Connected TV in the News.

Advertising 98

Advertising Media Brand Awareness Audience 98

MNTN

JUNE 24, 2024

In just the last few decades, the world of TV advertising has grown and evolved at an unprecedented rate. Marketers are no longer limited to pushing their brands and products on linear television channels via blanket ads. But what is addressable TV exactly? But what is addressable TV exactly? What Is Addressable TV?

Brand Awareness 52

Brand Awareness Audience Advertising Conversion 52

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 88

Brand Awareness ROI Impressions Audience 88

MNTN

JUNE 24, 2024

In just the last few decades, the world of TV advertising has grown and evolved at an unprecedented rate. Marketers are no longer limited to pushing their brands and products on linear television channels via blanket ads. But what is addressable TV exactly? But what is addressable TV exactly? What Is Addressable TV?

Brand Awareness 52

Brand Awareness Audience Advertising ROI 52

MNTN

SEPTEMBER 30, 2024

If you are going to advertise on Connected television (CTV), Netflix represents a prime location to place your content. While MNTN Performance TV doesn’t currently run advertising on Netflix , we want you to have all the info you need to optimize all your campaigns. You can connect with users based on their preferences and behaviors.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

If you are going to advertise on Connected television (CTV), Netflix represents a prime location to place your content. While MNTN Performance TV doesn’t currently run advertising on Netflix , we want you to have all the info you need to optimize all your campaigns. You can connect with users based on their preferences and behaviors.

Advertising 52

Advertising Marketing CPM Audience 52

illumin

JULY 9, 2024

The Role of Digital OOH in Omnichannel Marketing A recent survey by the OAAA and The Harris Poll found that 73% of consumers view DOOH ads favourably , highlighting the channel’s ability to engage with audiences in a positive way. DOOH serves as a bridge between real-world and online experiences, from digital ads to Connected TV (CTV).

Retargeting 111

Retargeting Advertising Demand Side Platform Brand Awareness 111

VideoWeek

FEBRUARY 20, 2023

But it’s not necessarily the case that these awards shows aren’t of interest to audiences anymore. And as is increasingly the case with YouTube content in general, plenty of this viewing is still in the living room via connected TVs. YouTube partnered with UK music awards show the BRITs for the third time this year.

Audience 52

Audience Brand Awareness Advertising Ad Tech 52

Digital Remedy

AUGUST 30, 2024

As more brands jump from traditional retail into the DTC space, it’s up to marketers to distinguish their products and advertising campaigns while navigating the nuances of a saturated market. Focusing solely on building brand awareness or driving outcomes isn’t enough to make a brand successful—they need to happen simultaneously.

Media 52

Media Retargeting Brand Awareness Audience 52

MNTN

SEPTEMBER 13, 2024

First-touch attribution is a marketing measurement model that assigns all of the credit for a conversion to a customer’s first interaction with your brand. Suppose that a potential customer initially becomes aware of your brand via a Connected TV (CTV) ad.

Brand Awareness 52

Brand Awareness Conversion Cookies Marketing 52

MNTN

MAY 5, 2023

The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Then there’s the second approach, which we like to call Performance TV.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 75

Brand Awareness ROI Impressions Audience 75

MNTN

AUGUST 19, 2022

A growing percentage of those consumers who have been making the switch from linear to streaming are watching through free ad-supported streaming TV (FAST). This sentiment also applies to the wider world of streaming, where 57% of American audiences feel the ads shown on streaming services and apps are more relevant than those on linear TV.

Brand Awareness 97

Brand Awareness Retail Advertising MarTech 97

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

MNTN

NOVEMBER 13, 2023

Whether you’re a marketer, a streaming consumer, or both, you’ve probably noticed there have been a lot of changes in the Connected TV (CTV) and Over-the-Top (OTT) world lately. The Connected TV landscape is fragmenting as it matures. Between the addition of new platforms and subscription options, it’s a lot to take in.

Brand Awareness 52

Brand Awareness Audience Retargeting Marketing 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

MNTN

OCTOBER 9, 2024

When you shift your attention away from a broad audience and target specific clients or niches, you are better able to speak to their pain points and needs. Some effective channels include email, social media, and Connected TV (CTV). Use these and other channels to connect with prospective customers on their preferred medium.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

When you shift your attention away from a broad audience and target specific clients or niches, you are better able to speak to their pain points and needs. Some effective channels include email, social media, and Connected TV (CTV). Use these and other channels to connect with prospective customers on their preferred medium.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52