Adweek

FEBRUARY 20, 2024

Musicians like Queen and '80s fashion were all about being free and embracing individuality, but those in LGBTQ+ communities faced scrutiny when wanting to live their truth. The year was 1984.

Audience 280

Audience Fashion 280

Smaato

JULY 18, 2023

One of the golden rules in marketing is to know your audience. Ask any marketer in 2023, and you’ll probably hear that knowing your audience isn’t enough. One essential tool in the programmatic advertising toolbox is audience targeting. What’s the difference between a target audience and audience targeting?

Audience 52

Audience Marketing Advertising 52

Digiday

MAY 16, 2024

At the annual upfronts in New York this week, major TV networks and streaming platforms touted new ways of using generative AI and machine learning to find and reach new audiences with targeted ads. Digital advertising took years to transform TV’s business model, but AI is making its way into ad-buying tools much faster than past tech trends.

Audience 70

Audience Machine Learning Media Advertising 70

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 82

Cookies Audience Manufacturing Education 82

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. Please get in contact with us to learn more about our full addressability offerings and our testing with Google Privacy Sandbox.

Audience 76

Audience Cookies GDPR Retargeting 76

Adweek

MAY 4, 2023

Taking note of the long history of eye care is part of the agenda, but this month is also about encouraging people to stay engaged in keeping their eyes healthy by scheduling their recommended annual exam. May is Healthy Vision Month, a celebration established by the National Eye Institute in 2003. To highlight the importance.

Audience 256

Audience 256

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! What techniques are they using?

Audience 118

Audience Education MarTech Marketing 118

AdExchanger

JANUARY 22, 2024

There have always been questions about how committed advertisers really are to DEI. Recent reports indicate agencies and […] The post Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business appeared first on AdExchanger.

Audience 126

Audience Agency Advertising Media 126

AdExchanger

OCTOBER 8, 2023

Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast.

Audience 108

Audience Marketing 108

Exchange Wire

MAY 4, 2023

In this exclusive byline, Kristina Prokop, co-founder of Eyeota, a Dun & Bradstreet company, breaks down how shifting privacy regulations will impact the existing global audience data landscape and what key factors marketers can assess now to forge sustainable partnerships [.]

Audience 52

Audience Marketing 52

Fuel Lines

JULY 7, 2023

I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. Unlike traditional social media platforms with broader audiences, the potential for viral or widespread engagement may be reduced.

Media 140

Media Communications Conversion Audience 140

MNTN

JULY 15, 2022

Talk about distracting), but the season has unknowingly crept upon us. Audience segmentation is always a sore spot for marketers—and striking that fine balance of not too niche, but not too broad boils can be a challenge. Audience Name: Early Holiday Shoppers. Audience Provider: Connexity. Audience Provider: Datalogix.

Audience 98

Audience Retail Marketing Advertising 98

AdExchanger

NOVEMBER 8, 2022

In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. The post Seller Defined Audiences Benefit Buyers, Sellers and Consumers appeared first on AdExchanger.

Audience 107

Audience Cookies Marketing 107

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. Rapid response.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Adweek

OCTOBER 12, 2022

But that's about to change as Netflix and Disney+ put the finishing touches on ad-supported services. Certain streaming platforms have been off-limits for advertisers. Their AVOD (ad-supported video-on-demand) rivals are also hopping on board and debuting increasingly innovative and interactive formats.

Audience 230

Audience Advertising 230

Ad Ops Hero

APRIL 24, 2023

Audiences are groups of your users who share the same attributes. You can share audiences with the advertising products you use, like Google Ads, so you can market to specific groups of users. link] What is an audience? You might find this audience too large for the practical purposes of your ad campaigns.

Audience 83

Audience Advertising Conversion Marketing 83

PubMatic

FEBRUARY 21, 2024

billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%). Building on our nearly two decades of experience delivering monetization capabilities to publishers, we are excited to expand Convert to enable retailers and commerce companies to run audience extension campaigns.

Audience 91

Audience Media Advertising Retail 91

Automatad Inc.

MAY 8, 2024

DCO kicks in, gathering data and lashing ads about last-minute flight deals to Rome or Florence. Think about it – a user reading a breakfast recipe wouldn’t be interested in a late-night movie ad the next day. Think about creating a campaign for left-handed dog owners who prefer organic kibble.

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. Audience-pay models take the helm Subscription revenue will play a crucial role in supporting the publishing sector and local news going forward.

Audience 59

Audience Ad Tech Advertising Media 59

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. How Audience AI works.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech

JANUARY 20, 2022

Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was at a 15 year low. An audience of 96.4 An audience of 96.4

Audience 129

Audience Ad Inventory MarTech Marketing 129

MNTN

SEPTEMBER 1, 2023

The point is that it’s easy to make sweeping generalizations about various groups of people. For years, brands developed messaging based on what they believed to be true about various consumer groups. To appeal to their most loyal audiences, Neiman Marcus will send copies of the book to their “top 300 customers.” “We

Audience 98

Audience Retail Fashion Entertainment 98

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Why we care.

Ad Audience 108

Ad Audience Audience MarTech Advertising 108

MNTN

AUGUST 16, 2023

Last month may have been all about those summer swells, but starting this month, there’s one thing a performance marketer wants to keep in mind: holidays. If you’re not already thinking about the upcoming quarter, let this be your sign to get a move on—this year’s holiday spending is set to break records yet again at a forecasted $1.3+

Audience 52

Audience Retail Marketing 52

Digiday

MAY 18, 2023

It’s one of the few truly international annual esports events, drawing ample attention from esports audiences in both the East and West. But for marketers looking to do so, it is crucial to understand the vast differences between these disparate audiences. Europe and other markets.”

Audience 60

Audience Media Marketing 60

Adweek

AUGUST 30, 2022

He talks about his experience as a marketer and how he came to his current position with Marterne. On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation.

Audience 240

Audience Marketing eCommerce Food 240

Adweek

OCTOBER 26, 2022

If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. Great work is.

Audience 246

Audience Agency 246

Martech

APRIL 21, 2023

It’s useful to have an automated system for sending emails at scale to selected audiences or triggering emails in response to users’ certain actions (cart abandonment, for example). Consistent and relevant communication to your target audience results in major ROI and a boost in customer loyalty. What do they really want?

Marketing 114

Marketing Audience Communications Shipping 114

MNTN

JUNE 1, 2022

Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Here are a few ways you can use MNTN’s Audience Segment Reporting to level up your marketing activations right now: Test, Learn, and Target More Effectively than You Can With Any Other CTV Platform.

Audience 98

Audience Shipping Conversion Marketing 98

Martech

JUNE 26, 2023

Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. How about a face in a random place, such as a wall or a piece of food? The post How cognitive biases prevent you from connecting with your audience appeared first on MarTech.

Audience 106

Audience Food Marketing MarTech 106

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. The Omicron data comes from monitoring audiences for the three main U.S.

Audience 111

Audience Cookies MarTech Advertising 111

MNTN

AUGUST 11, 2022

Audience Segment Reporting Reveals Your True Targets. Modern advertising solutions have opened up a world of precise audience targeting. As you start to add these various targets to your campaign, how can you tell which audiences are driving the performance metrics? This is where audience segment reporting becomes essential.

Audience 98

Audience Advertising Marketing 98

Digiday

MARCH 26, 2024

Bustle Digital Group’s flagship title Bustle published about 150 articles a day in 2022. That number has since dropped to about 30-40 daily stories, according to Wes Bonner, svp of marketing and audience development and head of social at BDG, who spoke onstage Monday at the Digiday Publishing Summit in Vail, Colorado.

Audience 76

Audience Media Marketing 76

Martech Series

JANUARY 16, 2023

Meet Audience Unleashed, an innovative next-level podcast marketing company, which is creating quite a stir in the business services and consulting industry. With more than 70 million podcast episodes waiting to be heard, Audience Unleashed is ready to take on the challenge. According to Audience Unleashed, 97.3%

Audience 86

Audience Marketing MarTech Advertising 86

Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Table of contents What is a data management platform?

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Data Management Platform Cookies GDPR Machine Learning 95

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. Let’s say the content is narrowed down to “Air travel.” However, this wasn’t always the case.

Audience 59

Audience Advertising Cookies Ad Space 59

Ad Monsters

DECEMBER 12, 2023

The Protected Audience API is the most critical component of the privacy sandbox for audience addressability. What Is PAAPI (Protected Audience API)? The Protected Audience API (PAAPI) is the most critical component of the privacy sandbox for audience addressability. The post What Is PAAPI (Protected Audience API)?

Audience 52

Audience Header Bidding Cookies Impressions 52